How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying: EP 030
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How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying: EP 030
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In this action-packed episode, Matthew and Chris tackle the latest in marketing trends and industry shifts. They break down the rise of always-on A/B testing, Apple’s expansion of its ad platform under the new Apple Business, and the ongoing tension between privacy and advertising reach. Plus, Matthew unveils his latest book – White Hat Marketing: How to Succeed in Marketing, Advertising and Artificial Intelligence Without Really Lying – and the duo dives into the ethical dilemmas facing marketers as AI reshapes the field. Stick around for lively banter, a tongue-in-cheek book “banning,” and practical advice on responsible marketing in an AI-driven world.
📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU
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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net