Most painting companies try to win work by racing to the bottom on price — but Kyle Koelble has proven that decision-makers will happily pay more when they understand the value behind the quote.

As a franchise owner with Everline Coatings — a brand trusted by Walmart, Home Depot, Tim Hortons, Costco, and backed by a Dragon's Den appearance — Kyle has mastered how to win over busy property managers and business owners who care about speed, clarity, and reliability more than anything else.

In this episode of the Painter's Business Podcast, Kyle joins host Stephanie Stover to break down exactly how to position your services so clients say yes even when your quote is 20–30% higher.

🎧 In this episode, you'll learn:

• What property managers really care about (hint: it's not price)
• Why showing up on time instantly sets you apart
• How fast, itemized quotes create trust and justify higher pricing
• The little-known value add that makes your proposal feel "safer"
• Why warranties and premium products change the conversation
• The right way to slow clients down and compare apples to apples
• How to handle "you're too expensive" without discounting
• A real success story where a client chose them despite a 30% price gap
• Why communication and transparency beat low bids every time
• One no-BS mindset shift every painter needs to win bigger contracts

This is the episode for painters who want to raise their prices, elevate their brand, and stop attracting clients who only shop for the lowest bidder.

👉 Subscribe, leave a review, and share this episode with a contractor who needs to stop undercharging for great work.

You can find Kyle Koelble and Everline Coatings at:
Website: https://everlinecoatings.com/us/fl/southwest/
LinkedIn: https://www.linkedin.com/in/kyle-koelble-b95117bb/

And if you're doing over $1M a year and want help scaling, go to https://passionatemediamarketing.com/