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Keaton Frieberg runs Texas Suits PLLC—a six-attorney business and real estate litigation firm in San Antonio. He launched right out of law school, merged with another firm within a year, and has built a sustainable practice.

In this Sterling Family Law Show episode, he breaks down how he built a six-attorney firm starting at 25 with no book of business. Door-knocking property managers. Speaking at investor meetups. Turning those early relationships into a referral engine that still drives clients three years later.

If you're trying to figure out how to actually get clients without a big marketing budget, Keaton's playbook is worth studying.

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📄 CHAPTERS

0:00 - Law Firm Merger: How Keaton Combined Two Firms Into One

1:07 - Meet Keaton Frieberg: Texas Suits PLLC in San Antonio

2:02 - Starting a Law Firm at 25 Right Out of Law School

2:51 - Building a Law Firm Clientele During Covid With Evictions

3:25 - The Law Firm Merger That Accelerated Growth for Both Sides

4:10 - Law Firm Business Development: Door Knocking & Investor Meetups

5:08 - Referral Strategy: Speaking at Real Estate Investor Events

14:09 - Law Firm Equity Split: How They Divided Roles at the Table

14:31 - Visionary vs Integrator: Finding Partners Who Complement You

16:38 - Law Firm Partnership Agreement: Documenting Obligations in Detail

18:21 - Niching Down: Why Texas Suits Is Narrowing Its Focus

19:45 - The Sterling Lesson: Every Time We Niched Down, Growth Got Easie

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