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How Skyscanner found market fit and built their growth machine with Sam Baldwin

How Skyscanner found market fit and built their growth machine with Sam Baldwin

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In this episode we speak with Sam Baldwin, an early employee (Number 9) of Skyscanner, a unicorn of the travel industry that shook up the flight comparison market.

Sam was with the company for almost 10 years, from their early days to eventually being acquired in 2017.

I speak to Sam about how Skyscanner went to market, defined product-market fit, their North Star Metric and how they handled their data driven approach with a unique growth model.

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