How Red River Lumber Uses Social Media to Build Trust, Community, and Sales
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How Red River Lumber Uses Social Media to Build Trust, Community, and Sales
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Welcome to the last episode in our 2026 Dealer of the Year highlight series!
In this episode of LBM Talks Social Media, Sally Lacey talks with Adam Pettit, Marketing Director at Red River Lumber, about how lumber dealers can use social media to build trust, grow their brand, and see real returns.
They cover what types of content actually perform, how Red River Lumber balances organic and paid social, why employee-driven content matters, and how platforms like LinkedIn and YouTube can support sales and local SEO.
If you're interested in the other 2026 Dealer of the Year episodes, check out the previous two episodes with Peter Lumber Company (category: $10MM-$50MM) and Issaquah Lumber (category: $10MM+).
Learn more about our sponsor, ProVia.
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