How Olympics turned into a billion-dollar behemoth & India's pitch

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How Olympics turned into a billion-dollar behemoth & India's pitch

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This week, Amit and Mihir are joined by a special guest, Michael Payne. Widely credited as the architect of the modern sports marketing model, Payne offers a ring-side view into some of the biggest Olympic deals and explains how the mega-event was transformed into a commercial colossus. The former marketing director of the International Olympic Committee -- who recently published his third book, _Fast Track and Dark Deals_ -- also explains what India must be wary of as the country mounts and aggressive pitch to host the 2036 Olympics.

Produced by Shashank Bhargava
Edited and mixed by Suresh Pawar

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