How Can Social Media Work for Non-Sexy Brands?
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How Can Social Media Work for Non-Sexy Brands?
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Do you think social media can't really be "social" because people won't care or you don't work for a sexy brand?
In this episode, John Gonzalez from the Northeast Ohio Regional Sewer District shares how his team transformed their utility's social media from basic announcements into engaging conversations that changed how people view infrastructure.
John reveals how they found their voice and explains their strategy of balancing humor, humanity, and humility in utility communications. We'll also hear stories about how they successfully joined conversations their community was already having.
Whether you work in utilities, government, or any stereotypical "unsexy" industry, this conversation offers practical insights on how to break free from corporate communications' limitations and build meaningful relationships with your audience.
On LinkedIn - John Gonzalez
Social Media Page - Northeast Ohio Regional Sewer District
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