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Andy Hayward’s whole career basically kicked off because he got curious and tore down a moped on his parents’ driveway. That one moment sent him from the factory floor to running sales for multi-million-pound engineering groups—and eventually building a consultancy that’s lasted 15 years. Every step sharpened Andy’s sense of pace, process, and ownership—and showed him exactly what falls apart when those things are missing.

The plot thickens when he joins a screen-printing company, nails ISO 9001, and accidentally makes himself redundant by making everything work too well. So he learns sales the gritty way—walking industrial estates, cold-calling from phone books, figuring out markets by actually talking to people. When a failing telecoms project blows up, he rebuilds the whole sales approach, lands blue-chip clients, and proves that knowing why something works beats copying tactics every time. Later, boardroom trust issues and the 2008 crash force another reset, but also shape the method he teaches today.

His philosophy? Research first, respect always, qualify hard. Right person, right need, or walk away. No Wolf-of-Wall-Street nonsense—just honest conversations that lead to deals people feel good about.

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