Couverture de Hot or Not: The Real Automation Trends

Hot or Not: The Real Automation Trends

Hot or Not: The Real Automation Trends

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Marissa Dierlam (Head of Marketing, North America) sits down with Patricio Miranda Febres (CSO, North America) and Stipe Galic (VP of Business Development, North America) to cut through the hype in supply chain and warehouse automation. From European vs. U.S. adoption drivers and true flexibility (not just mobility) to practical AI use cases, nearshoring/tariffs, and the Hot or Not lightning round—this episode is a playbook for deciding what to automate, when, and why! You’ll learn: Why competitiveness and service levels are reshaping DC design, how to plan automation in steps without creating a “Frankenstein” system, real AI wins (robot picking, data-driven flow decisions) vs. buzz, AMRs vs. conveyors/shuttles, what's real and what's still uncertain for nearshoring & tariffs, and what is “true flexibility” in terms of handling volatile channel mix and SKU growth.
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