Send a text

Growth stalls when great clients arrive and caregiver applications vanish. We tackle that crunch head-on with a practical, fast-moving playbook to recruit exceptional caregivers in a competitive market—and to keep them after day one. We start by naming the seasonal dip few talk about: tax refunds and school breaks reduce both applications and availability every spring. The fix is to prepare early and compress the entire hiring cycle, so motivated candidates choose your agency within days, not weeks.

We walk through a two-day job fair strategy designed less for foot traffic and more for urgency. Promoting on job boards, social, and text lists with “interviews on site” sparks immediate requests to interview now. Pair that momentum with a text-first workflow: a short form screens deal breakers, candidates self-book interviews 24/7, and you run a thorough phone interview without forcing duplicate applications. If they’re a fit, invite them to a single in-person orientation where you complete paperwork, run a quick drug screen and background check, teach core skills, and—crucially—hand them initial hours before they leave the building.

You’ll also get the interview frameworks and ad tactics that separate you from the crowd. We break down open-ended, behavioral, and situational questions that reveal values, reliability, and judgment. Then we show how to write caregiver ads that convert by leading with benefits, not rules: flexible schedules, earned wage access, holiday differentials, paid training, and real 24/7 support. Use our headline formula and include pay ranges to increase clicks, then refresh weekly to stay visible. Finally, plan your funnel with clear math: to hire five, target forty applicants, twenty interviews, and ten orientations.

Retention ties it all together. The first 90 days make or break loyalty, so commit to weekly, human check-ins that ask about their experience and solve problems fast. Add meaningful recognition, a simple caregiver newsletter, and mentor support to build community that lasts. Subscribe, share this with an owner who needs a recruiting reset, and leave a quick review telling us which tactic you’ll implement this week.

Continuum Mastery Circle Intro

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a text

Your LinkedIn profile is not social media.
It is your digital business card.

In our January 28, 2026 GoCarePro™ Mastermind, we broke down why LinkedIn quietly influences home care referrals long before a phone call ever happens

GCP Mastermind January 28, 2026

Here’s the reality for home care sales and marketing professionals:

Referral partners look you up
Discharge planners, social workers, case managers, attorneys, and financial planners all research credibility before they refer

If your profile is incomplete, outdated, or unclear, trust erodes before you even walk into the building

This session covered:
• Why LinkedIn matters in home care sales specifically
• How LinkedIn supports sales without pitching
• What to post and what to never post
• How to connect the right way without burning bridges
• Realistic activity expectations that actually get done
• Why your profile works for you 24/7, even when you are not in the room

The key takeaway:
You do not need to be salesy to be effective.
You need to be visible, professional, and consistent.

This Mastermind was recorded and is available as a video for members who want to build referral credibility that holds up in the real world.

If you are in home care sales or marketing and LinkedIn still feels optional, this is the gap.

Your profile is already speaking for you.
The only question is whether it is helping or hurting.

#HomeCareSales
#HomeCareMarketing
#LinkedInStrategy
#ReferralRelationships
#GoCarePro
#HealthcareMarketing
#ProfessionalCredibility

Continuum Mastery Circle Intro

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a text

Most home care agencies are not underperforming because they lack effort.
They are underperforming because they lack benchmarks.

In our January 14, 2026 GoCarePro™ Mastermind, we walked through what actually separates average agencies from exceptional ones and it is not hustle or luck

_GCP Mastermind January 14, 2026

It is measurement, systems, and consistency.

This session focused on real, operational benchmarks across the entire agency:

• Sales and marketing activity that drives predictable referrals
• Scheduling and client services metrics that protect revenue
• Caregiver recruiting and retention numbers that stabilize operations
• Weekly KPIs that prevent surprises instead of reacting to them
• Why dual-channel marketing matters: strong online presence plus boots on the ground

We also covered the most common traps that keep agencies stuck:
• Not knowing true conversion rates
• Relying too heavily on one referral source
• Slow or inconsistent follow-up
• Trying to do everything alone
• Growing on broken systems

The core message was simple but uncomfortable:
You cannot improve what you do not measure.

Top agencies are not guessing.
They know their weekly numbers.
They review them consistently.
They fix systems before they scale.

This Mastermind was recorded and is available as a video for members who want clarity on where their agency stands and what to fix first.

Exceptional agencies are not lucky.
They are intentional.

If you want growth that does not collapse under pressure, benchmarks are not optional.

#HomeCareBenchmarks
#HomeCareAgencyGrowth
#HomeCareSales
#CaregiverRetention
#OperationalExcellence
#GoCarePro
#HomeCareLeadership

Continuum Mastery Circle Intro

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev