Your About page is one of the most powerful — and most underutilized — pieces of your website. In this episode, Jan Touchberry breaks down what a high-converting About page actually needs to do, why most of them miss the mark, and how to rewrite yours so it connects, builds trust, and leads your ideal client to take action.

If your website isn’t bringing in inquiries, your About page might be part of the problem. This episode gives you a clear framework to fix it.

1. The Purpose Shift: From Bio → Bridge

1. Why the traditional “all about me” bio is outdated and ineffective
2. How to reposition your About page as a bridge between your story and your client’s struggle
3. Why connection — not credentials — is what builds trust
4. How Jesus modeled presence and empathy (and what that means for your website)

A simple, high-performing structure you can use today:

1. Lead with your reader, not yourself
2. Open with empathy, not “Hi, I’m [Your Name].”
3. Share your story — with restraint
4. Only include details that create trust and relevance.
5. Highlight your values (and faith, if it’s core to your brand)
6. Let your convictions show up naturally, not preachy.
7. Establish credibility with specificity
8. Replace vague claims with concrete examples and results.
9. End with a clear CTA (always)
10. Make the next step obvious: book a call, view services, or download a resource.

1. Third-person writing (unless you’re a corporate brand)
2. Random fun facts that don’t serve the client
3. Generic phrases like “empowering women”
4. Credential dumping
5. No clear call-to-action
6. Too much backstory — focus on the turning point instead

Quick test: If you get bored reading it out loud, your reader will too.

Ask yourself:

1. Does my first sentence speak directly to my ideal client?

If you're a Christian entrepreneur navigating business growth and wondering when (and how) to level up your digital presence — this one’s for you.

In this behind-the-scenes episode of Her Faith at Work, host, Jan Touchberry, sits down with powerhouse business leader Kelley Johnson to talk about the process of launching her new website, IAmKelleyJohnson.com. But spoiler alert: this wasn’t just about w new website. This was a faith-growth moment for her business and her obedience.

Whether you're dreaming about a brand refresh or are knee-deep in digital marketing decisions, this episode is packed with encouragement and strategy for small business owners ready to walk out their next assignment with clarity.

WHAT WE COVER:

• How to know when it’s time for a brand or website overhaul
• Why DIY isn’t always the faithful (or strategic) option for growth
• The power of collaboration in kingdom entrepreneurship
• Practical tips for writing strong website copy (yes, even if you’re not a writer)
• How to use AI in a faith-aligned business without losing your voice

You’ll walk away with clarity, inspiration, and some permission to stop playing small.

CONNECT WITH KELLEY:

• Explore Kelley’s site: iamkelleyjohnson.com
• Learn about RAYAH Circles: kelleyjohnson.com/rayah
• Books by Kelley: EMERGE! & INFINITE available on Amazon
• Kelley's podcast
• Connect on Instagram
• Connect on LinkedIn

READY FOR YOUR OWN REBRAND? Let’s talk

CONNECT WITH JAN:

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In this milestone 100th episode of Her Faith at Work, Jan Touchberry delivers a power-packed conversation for Christian entrepreneurs and small business owners who have felt the nudge to start a podcast — but haven’t pulled the trigger… yet.

If God has placed a message in your heart and a mission in your hands, podcasting might be your next faithful step. Jan shares how podcasting has transformed her own business, opened doors, built trust, and become a vital part of her marketing strategy and ministry.

This episode is equal parts encouragement and action — loaded with real talk, business growth tips, and a faith-first framework for launching your voice into the world in 2026.

• Why podcasting is not oversaturated — and why 2026 is the perfect time to launch
• How starting a podcast supports your business growth strategy and online marketing
• The power of long-form content in building trust and visibility
• How a podcast fits seamlessly into your digital funnel
• Tips to overcome excuses like “I’m not techy” or “I don’t know what to say”
• Step-by-step guidance to start your show with clarity, confidence, and faith
• The spiritual impact of using your voice for God’s glory in the marketplace
• Why podcasting is the secret weapon for Christian small businesses and entrepreneurs

• You’re a Christian entrepreneur or faith-based business owner feeling called to speak
• You want a profitable business built on Kingdom values
• You’re craving a platform that grows your email list, nurtures leads, and serves deeply
• You’re ready to stop overthinking and start obeying

• Visibility Blueprint Workshop: For businesswomen ready to amplify their voice and message

If this podcast has encouraged you over the past 100 episodes, would you take 30 seconds and leave a review on Apple Podcasts? 🙌 Your review helps this faith and business podcast reach more Christian women leaders like you.

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

- Leave a review on ⁠Apple Podcasts⁠

- Share this episode with a fellow entrepreneur who needs to hear this message

- ⁠Buy Me a Coffee⁠ ☕️

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Are you tired of the social media hamster wheel? You’re not alone. In this episode of Her Faith at Work, Jan is giving you permission to break up with the algorithm and build a business that doesn’t rely on being constantly “on.”

If you've been wondering how to grow a faith-based business and maintain small business growth without dancing on reels or battling the latest changes on Instagram — this episode is for you.

Jan walks you through 7 proven visibility strategies that don’t require social media — all while staying faithful, strategic, and sustainable. Because guess what? You can still run a profitable business and grow your audience without posting every day.

• Why online marketing doesn’t have to mean social media
• The difference between virality and visibility — and why only one actually grows your business
• How to make your website work harder for you (hello SEO!)
• Why your email marketing list is your most valuable asset in 2026
• Creative ways to get seen through partnerships, podcasts, local events, and referrals
• How to hear from God on where to focus your efforts next
• Encouragement to step off the hustle train and into the Kingdom strategy that honors your pace and purpose

• Visibility Blueprint Workshop
• Flodesk (Get 50% Off)
• Free Funnel Audit
• Beginner SEO Episode (Link to past SEO-focused episode if available)

• Website: jantouchberry.com
• Instagram: @jantouchberry
• Sign up for emails: Get Inspired Weekly

Her Faith at Work is the podcast for Christian women entrepreneurs ready to grow their businesses with clarity, confidence, and Kingdom-rooted strategy. New episodes drop every Wednesday.

Are you called to more but terrified to be seen doing it?

In this episode of Her Faith at Work, Jan Touchberry goes deep into the fear that keeps so many faith-driven women entrepreneurs playing small: the fear of visibility. Through honest reflection, Biblical wisdom, and the powerful words of Rachel Wortman — “To steward your calling well, people need to know you exist” — Jan confronts the spiritual and strategic blocks that keep women entrepreneurs from stepping fully into their God-given assignments.

If you’ve ever said, “I’m waiting on God’s timing,” or “I’m just being humble,” when really, you’re battling fear and perfectionism, this episode will speak directly to your soul.

• What “fear of visibility” really is — and why it’s more than a marketing issue
• How Biblical leaders like Moses, Gideon, and Esther overcame their fears to walk in obedience
• Why visibility is not about self-promotion but faithful stewardship
• How staying hidden can cost you kingdom impact
• 5 practical strategies to build visibility courage and confidence
• How obedience (not polish) leads to transformation and profit in your faith-based business

• “Ready is not a requirement for obedience.”
• “Your voice isn’t just for you — it’s for the person God has assigned to your obedience.”
• Rachel Wortman’s quote:

• Esther 4:14: “Perhaps you have come to your royal position for such a time as this.”

• You're a Christian entrepreneur building a faith-based business
• You want business growth strategies rooted in faith, not hustle
• You’ve struggled with imposter syndrome, comparison, or playing small
• You know visibility is important, but it feels overwhelming or even unsafe
• You desire kingdom impact, not just influence

Are you ready to stop hiding and start stewarding your voice with boldness and grace?

👑 Join Jan for the Visibility Blueprint Workshop — a live, half-day event designed for Christian entrepreneurs who are ready to show up in obedience and build visibility God’s way.

You'll walk away with:

• Clarity on what’s been holding you back
• A Spirit-led, personalized strategy for visibility
• Tools to show up consistently and confidently in your business

👉 Save your seat now at jantouchberry.com/visibility — spots are limited!

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

- Leave a review on ⁠Apple Podcasts⁠

- Share this episode with a fellow entrepreneur who needs to hear this message

- ⁠Buy Me a Coffee⁠ ☕️

CONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

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Ever feel like you're feeding the content machine but still not being found by your dream clients? You're not alone — and you're definitely not doing anything wrong. But there is a better way to grow a faith-based business online without constantly being “on.”

In this episode, we’re breaking down SEO for beginners in real, non-techy language — and showing you why search engine optimization is one of the most powerful (and sustainable!) ways to grow your Christian small business.

Whether you’re focused on email marketing, launching a profitable business, or just trying to figure out how to show up online without burning out, this episode gives you the tools, language, and strategy to start strong — and stay sane.

• What SEO actually is (and why it matters for Christian entrepreneurs)
• How SEO works for Google, Pinterest, and even tools like ChatGPT
• Why SEO is not just for bloggers or digital marketers
• The biggest myths keeping Christian women from getting visible
• Simple first steps you can take this week — no tech degree required

If you’ve been stuck in the cycle of over-posting and under-converting, it’s time to learn the power of strategic, faithful visibility.

Join me for the Visibility Blueprint Workshop in early 2026, where we’ll build out a strategy that actually works for your business. No more guessing, no more spinning. Just clear direction, rooted in strategy and faith.

🎯 Save your spot at: jantouchberry.com/visibility

CONNECT WITH JAN:

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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If you feel buried in digital clutter, overwhelmed by systems, or stuck spinning your wheels, it’s time to stop treating the symptoms and start clearing the source. In this faith and business podcast episode, Jan sits down with organization expert and coach Tracy Hoth to uncover the surprising connection between organization and business growth.

Whether you're a small business owner juggling files, planners, and client work—or a Christian entrepreneur who just wants to feel more focused and in flow—Tracy’s signature SPACE method will help you get back to what matters: doing the work God has actually called you to.

In this episode, we cover:

• Why disorganization is draining your time and your revenue
• The mindset shift every entrepreneur needs to declutter with grace
• Tracy’s 5-step “SPACE” method for organizing your business and brain
• How clutter affects confidence (and conversions!)
• Faith-forward strategies to create systems that actually stick

Guest Bio – Tracy Hoth

Tracy Hoth is a business and life coach with over 17 years of experience helping women create sustainable systems in both their homes and businesses. Host of the Simply Squared Away podcast, Tracy is passionate about helping female entrepreneurs move from chaos to clarity through her proven organizational framework. Her clients gain more than just tidy folders—they reclaim time, confidence, and vision.

Resources & Mentions:

📍 Learn more & grab her free 15-Minute Declutter Challenge at simplysquaredaway.com

📍 Learn the only 5 file folders you need to organize your digital files. simplysquaredaway.com

📍 Book: The Way They Learn by Cynthia Tobias

Take Action:

Ready to grow a more profitable business with less clutter and more confidence? Start with 15 minutes. Grab Tracy’s free guide and take back your time today.

CONNECT WITH TRACY:

Website https://simplysquaredaway.com/

The Organized Coach Podcast https://simplysquaredaway.com/podcast/

Instagram https://instagram.com/tracyhoth

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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If content creation feels heavy or your calendar is running you instead of supporting you, this episode will breathe some peace into your process. Host, Jan Touchberry walks you through how to build a marketing calendar that reflects your values, your capacity, and your God-given mission.

This is for the Christian entrepreneur who’s ready to lead with clarity, not chaos — and who believes that strategy and Spirit are meant to work together.

• How to assess your true capacity and avoid overcommitting
• Why your marketing efforts need a destination, not just activity
• How to build a visibility rhythm rooted in margin and sustainability
• Simple steps to plan the remainder of the year (and begin sketching 2026)
• What it means to build a faith-driven business with purpose, not pressure

Jan shares how to:

• Honor the season you’re in without sacrificing momentum
• Choose one core platform to focus on — and support it with a steady rhythm
• Plan your content around purposeful invitations rather than scattered effort
• Begin looking ahead to 2026 with both strategic insight and spiritual alignment

This is practical digital marketing guidance for women who want to grow a profitable business without abandoning their peace or purpose.

🎁 Grab the free Visibility Blueprint checklist — your step-by-step tool for building a sustainable marketing strategy.

👉 Download it here

🎯 Join Jan in January for the Visibility Workshop — a space to plan your Q1 content with clarity, focus, and faith at the center.

Register at: jantouchberry.com/visibility

CONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.