Couverture de Health Impressions: Authority, Acquisition, Retention

Health Impressions: Authority, Acquisition, Retention

Health Impressions: Authority, Acquisition, Retention

De : Bryan Cush
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À propos de ce contenu audio
 Welcome to Health Impressions: the show about Authority, Acquisition, and Retention. Hosted by Bryan Cush, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care, enhancing patient experience and retention through cutting-edge technologies. They will be speaking with like-minded industry leaders who will be sharing their learnings and spilling some secrets too.Copyright 2025 All rights reserved. Direction Economie Management Management et direction Marketing et ventes
Épisodes
  • Trust and Authenticity: Building Legitimate Online Personas in Healthcare

    Trust and Authenticity: Building Legitimate Online Personas in Healthcare
    Aug 24 2026
    In this insightful episode, Bryan meets with Stephan Johnsen from Golden Tide Consulting who dives deep into the evolving landscape of SEO, especially in the realm of backlinks and the impact of AI on search dynamics. The discussion kicks off with an overview of Stephan's background and the unique dynamic of working with his family in a niche industry. He elaborates on the changing role of backlinks in SEO and how current trends in AI and search interfaces are reshaping strategic approaches in digital marketing. Stephan shares his practical insights into the nuanced strategies required for successful SEO in the medical industry. From the importance of citations and geographically relevant backlinks to leveraging Google Business Profiles, Stephan provides a comprehensive look at how local SEO can drive traffic and enhance brand visibility. He illustrates how health care practitioners can benefit from these strategies by ensuring their digital footprints are broadened and consistent across various platforms. Throughout the episode, Stephan emphasizes the need for a tactical shift toward more multimedia formats, adapting to AI's increasing role in content consumption and search engine results. Linkedin: https://www.linkedin.com/in/stephan-johnsen/ Website: https://goldentideconsulting.com/
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    29 min
  • Breaking the Mold: From Order Takers to Strategic Marketing Leaders

    Breaking the Mold: From Order Takers to Strategic Marketing Leaders
    Aug 10 2026
    In this episode, Bryan Cush sits down with marketing experts Jerry Hobbs and Carrie Turansky, as they delve into the evolving landscape of healthcare marketing. This episode highlights the vital shift from basic communication tactics to a more scientific, data-driven approach in marketing strategies. Both Jerry and Carrie emphasize the importance of understanding operational workflows and patient needs as a foundation for successful healthcare marketing. By sharing their extensive experience, they offer insights into how healthcare organizations can build robust marketing teams and strategies that align with broader business goals. Healthcare marketing is no longer a question of mere ads and communications. Jerry and Carrie discuss how the integration of data, consumer insights, and research can transform the role of marketing within health systems. They share anecdotes that illustrate the significance of brand building and the need for a balanced approach between brand presence and digital performance marketing. The conversation also touches upon the growing influence of AI in healthcare marketing and how it reshapes consumer interactions with brands, offering new opportunities for building authority and patient engagement. Linkedin: https://www.linkedin.com/in/carrieturansky/ Website: https://www.wellbe.com/ Linkedin: https://www.linkedin.com/in/jerry-hobbs-aa87294/ Website: https://pdog.com/
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    49 min
  • A Marketer, a Survivor, and the Future of Healthcare Marketing

    A Marketer, a Survivor, and the Future of Healthcare Marketing
    Jul 27 2026
    In this episode, Bryan Cush sits down with healthcare marketing veteran Mindy Grantham for a candid conversation on what modern healthcare marketing—especially in oncology—really requires. A cancer survivor herself, Mindy brings both professional and personal perspective from her work with leading institutions like the Mayo Clinic and Rocky Mountain Cancer Center, as well as experience outside the healthcare space. Together, they explore why healthcare marketing must evolve beyond traditional brand awareness toward strategies that drive meaningful patient acquisition and long-term retention. Mindy emphasizes that effective healthcare marketing starts with a deep understanding of business operations, financial realities, and the patient journey. She shares how smaller, more nimble organizations can compete with larger health systems, the growing importance of data-driven decision-making, and why a truly patient-first approach is essential—particularly in oncology, where trust, empathy, and clarity matter most. Linkedin: https://www.linkedin.com/in/mindy-grantham/ Website: https://targetcontinuum.com/
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    35 min
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