Meet Bobbie’s Chief Brand Officer, Kim Chappell. She’s reimagining a culture that truly supports parents and kids, and the role brands play in it.

The Bobbie brand has been honored by Time’s 100 Most Innovative Companies, the Webby Awards, and the Shorty Awards. Kim was named one of Forbes’ 50 Most Entrepreneurial CMOs.

Before joining Bobbie, Kim was a journalist, and storyteller at Square, not a traditional marketer. That’s exactly why her approach works. She builds brands by making people feel, not by chasing metrics.

From assembling her own desk in a basement to launching the first breastfeeding billboard in Times Square, Kim has helped turn Bobbie into a movement that’s redefining culture. Under her direction, Bobbie has launched bold campaigns featuring Meghan Trainor, Ashley Graham, Tan France and landed her product on Target shelves nationwide.

If you want to shape where culture is headed, this episode will inspire you to:

• Build lasting trust with your audience
• Launch before you have a product
• Turn followers into a true digital village
• Avoid performative marketing
• Lead with empathy—not just KPIs

And added bonus, we unpack what it means to lead with your gut—reflecting on authenticity, noise, and staying inspired in an algorithmic world.

This is: How to Build a Brand That Shapes Culture

Welcome to the Madness.

Connect w/ Kim Chappell + Bobbie

linkedin.com/in/kim-chappell-3599415

https://www.instagram.com/kimgchappy/

https://www.hibobbie.com/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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