When was the last time you were pitch slapped? You know what I mean — you comment on someone’s post, and suddenly your inbox is full of “personalized” pitches that feel anything but personal. In this episode, I chatted with Billy Sammons of Live Local Marketing, who believes it’s time to push back against the noise and get back to what actually works: real, human connections.

Billy’s been building local marketing communities for 15 years, and his message is refreshingly simple — relationships still matter.

Here’s what stood out from our conversation:

• Go old-school — because it still works. As digital spaces get more crowded, buyers tune out. Billy says the antidote is face-to-face connections that make people feel seen and valued.
• Start small, start local. Forget the cold calls. Walk into a business you already support, strike up a conversation, and collaborate on something that helps you both.
• Keep it simple. You don’t need a fancy setup. A phone, a $19 mic, and a tripod are all it takes to start creating local content that connects.
• Be genuine. Giving only works when it’s authentic. If you help someone and immediately flip to a sales pitch, you’ve lost the magic.
• Stop chasing viral. The diamonds are in your own backyard — meaningful, local relationships that grow your business organically.

Billy’s reminder is a good one: You don’t have to go viral to be valuable. Sometimes the best marketing starts with a handshake and a conversation.

About Billy Sammons

With 15 years of experience, Billy teaches proven strategies—like filming video commercials with local business owners—that put you in front of the right people, build stronger relationships, and generate long-term clients. His goal is to help others replicate what works, saving time and replacing cold leads with warm growth.”

LEARN MORE

https://www.livelocalwarmmarketing.com

Try the 5 day Challenge and see for yourself if warm marketing is the right way to grow your business. I want to give something for free, a trial run, which is a quick and easy way to try Warm Marketing for themselves.