In this Greatest Hits episode of The New F*Word Podcast, I revisit my conversation with Elliott Gaspar, Founder of Ox Consult and a hands-on advocate for redefining what it means to be a Fractional CFO.

Elliott shares how his journey, from scaling startups to raising $600M in funding, shaped his perspective on finance as a true value driver rather than just a cost center. We dive into the different types of fractional CFOs emerging in the market, why the industry is still in its early days, and how he’s pioneering a model rooted in problem-solving, practical systems, and trusted founder relationships.

From navigating the “edge of chaos” in high-growth startups to leveraging AI for smarter bookkeeping, Elliott gives a candid look at the challenges and opportunities shaping this fast-growing field.

🔑 You’ll discover:

* The three types of Fractional CFOs and why the hands-on builder stands apart

* Why finance should be seen as a value driver, not a cost center

* Common mistakes founders make when approaching startup finance

* How AI is transforming bookkeeping and decision-making

* The power of community and collaboration in scaling a fractional practice

* Elliott’s personal journey from dyslexia to redefining success in both finance and family life

Elliott’s story shines a light on the future of fractional finance: flexible, tech-enabled, and deeply human.