Today’s episode is a powerful reminder that leadership doesn’t always look like a title, a stage, or a strategy.
Sometimes, it looks like choosing kindness in a cramped airplane seat.
Sometimes, it looks like crying on the internet.
And sometimes, it looks like being gentle with yourself — and letting that be enough.
My guest today is Vanessa Confessore — a brand marketing and experiential leader by day, and a deeply human storyteller by life. Vanessa has spent over 20 years designing unforgettable brand experiences and global activations, while also navigating motherhood, partnership, recovery, and the invisible mental load so many women carry.
She’s also the creator behind Sober Spouse on TikTok, a space she never intended to grow — but one that became a lifeline for people seeking honesty, hope, and real connection around recovery and relationships.
In this conversation, Vanessa shares how leaning into authenticity on platforms like LinkedIn and TikTok transformed her personal brand — not through polish or performance, but through vulnerability, kindness, and truth. What emerged wasn’t just engagement — it was community.
Together, Yo and Vanessa explore:🌟
✨ Why the Most Powerful Personal Brands Are Human Ones
How Vanessa committed to showing up consistently online — and discovered that authenticity, not perfection, is what people are truly craving.
✨ Living Alongside Recovery
What it means to be a partner to someone in recovery, and how empathy, tools, and compassion shape everyday leadership at home and beyond.
✨ The Airplane Story That Sparked a Movement
Vanessa shares the vulnerable moment that led to her viral LinkedIn post — a painful encounter on a flight that became a call for kindness, humanity, and perspective.
✨ Kindness as a Leadership Practice
Why choosing compassion — even when it’s hard — creates connection, diffuses harm, and builds trust in ways no strategy ever could.
✨ The Ripple Effect
How small, seemingly insignificant acts — a smile, a compliment, a moment of grace — can create waves of impact far beyond what we see.
✨ AI, Community, and Lightening the Mental Load
How Vanessa co-created AI Moms™ to help exhausted moms reclaim time, space, and energy — and why human connection still matters most in a digital world.
✨ Friendship as Self-Care
Why long-standing friendships become sacred anchors through life’s hardest seasons — and why being known without performance is a form of healing.
✨ Less Pressure, More Joy
Vanessa’s intention for the year ahead — letting go of performative happiness and choosing quiet, everyday joy that multiplies outward.
Memorable Quotes
“When you feel good, you do good — and it multiplies.” – Vanessa Confessore
“Humans are craving connection. The more digital our world gets, the more important real connection becomes.” – Vanessa Confessore
“Friendships are the best form of self-care.” – Vanessa Confessore
“The plan doesn’t have to go exactly as planned to be beautiful.” – Vanessa Confessore
“You create the energy around you.” – Vanessa Confessore
💡 Vanessa’s Gentle Reminders
Not everything has to be polished.
Not everything has to be perfect.
If you’re thinking it — share it.
If you’re feeling it — honor it.
It takes one moment to create connection. And sometimes, that moment changes everything.
💌 Connect with Vanessa
@soberspouse on tiktok or Vanessa Confessore on linkedin
Her article in the NY Post
💌 Connect with Yo & Girl, Take the Lead!
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