As a new year begins, many women rush to set goals, habits, and resolutions — and yet so little actually changes.

Why?

Because most change doesn’t fail at the level of effort.
It fails at the level of identity.

In this episode, Eimear explores the idea of A Case of Mistaken Identity — the subtle but powerful way we stay loyal to outdated versions of ourselves long after we’ve outgrown them.

You’ll discover how old survival patterns, once intelligent and necessary, can quietly hijack your choices, limit your confidence, and keep you tethered to a life that no longer fits.

This isn’t an episode about fixing yourself.
It’s about recognizing who you are no longer being, and creating space for something truer to emerge.

If you’ve felt the quiet pull toward more clarity, self-trust, and agency in your life, this episode is an invitation to begin the year differently.

What You’ll Hear in This Episode

• Why goals alone rarely create real change
• How “mistaken identity” keeps powerful women stuck in outdated patterns
• The invisible loyalty we hold to an old self — and how to gently interrupt it
• What it actually means to choose yourself in this season of life
• A simple identity-interruption practice you can use anytime self-doubt shows up
• How midlife becomes a reclamation — not a crisis

Key Takeaway

You are not broken.
You are not behind.
You are not lacking discipline or motivation.

You may simply be living out a Case of Mistaken Identity — and once you see it, you can choose differently.

Reflection Question

Where in your life might an outdated version of you still be making decisions, and what becomes possible when you stop giving her the final say?

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: hello@eimearzone.com

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

There comes a moment in every woman’s life when the identity she has carried for years simply no longer fits. The patterns, roles, and ways of being that once kept her safe begin to fall away, creating a period of deep inner uncertainty. Because this episode releases in mid-December, at the threshold between endings and beginnings, it is an especially potent time to explore this transition. The end of the year naturally invites reflection, release, and the courage to step into a new identity.

In this episode, Eimear dives into this liminal space: the dark night before the breakthrough.

Through the lens of identity, psychology, and ancient ritual, she explores why letting go can feel like a kind of death, why becoming requires the release of old self-concepts, and what it means to navigate the “void” between the self you’ve outgrown and the self you are rising into.

Inside the episode, she explores:

• Why letting go of an old self feels frightening and disorienting
• How the “void” is a critical stage of transformation, not a mistake
• What it looks like to assume the feeling of the woman you are becoming
• Why the dark night is not collapse, but initiation
• How ancient and contemporary practices help us metabolize endings

If this episode resonates, the next step is to explore these themes more deeply in Eimear’s book, Choose Yourself — a powerful companion for any woman ready to return to herself and build a life anchored in truth, courage, and self-belief.

For women who want structured support in becoming the next version of themselves, visit The Confidence Key — an 8-week immersion designed to guide you through the very transformation explored in this conversation.

Choose Yourself (Book): https://www.amazon.com/Choose-Yourself-Blueprint-Unapologetic-Authenticity-ebook/dp/B0DFRBX6R2

The Confidence Key: https://eimearzone.com/confidence-coaching/

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: hello@eimearzone.com

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

In this episode, Eimear explores what it truly means to choose yourself, even when that choice disappoints people. Drawing on the ideas from "The Courage to Be Disliked," she breaks down approval addiction, boundaries, life lies, and the deeper self-concept work required to finally live a life aligned with your truth.

What would become possible in your life if you stopped organising everything around being liked?

In this solo episode, Eimear dives into the fear that quietly shapes so many women's lives: the fear of being disliked. She unpacks the psychology of approval-seeking, how it leads to self-abandonment, and why boundaries are not only about the words you say but the self-concept you stand in. Inspired by Adler’s philosophy in "The Courage to Be Disliked," this episode offers both insight and practical steps for stepping into your authentic, aligned life.

Topics explored in this episode include:

• Why approval feels safe and how it quietly dictates your choices
• The difference between performing and living
• Adler’s core boundary question: Whose task is this?
• The relationship between The Elegant No (your words) and The Confidence Key (your self-concept)
• The concept of “life lies” and how they keep you stuck
• A personal story from Eimear about delaying sobriety and the fear beneath it
• Why self-acceptance, not approval, is the foundation for confidence
• Five practical ways to practice the courage to be disliked this week

This episode is an invitation to reclaim your voice, your needs, and your truth without apology. Midlife is not too late to rewrite your story. It is the ideal time to begin.

The Elegant No: https://stan.store/eimearzone/p/the-elegant-no-set-boundaries-without-guilt
The Confidence Key: https://eimearzone.com/confidence-coaching/

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: hello@eimearzone.com

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.