Stay on the Bus: Why Persistence Matters in Business and Storytelling - Ep.108.

Join Erica Mackay and Alex Bilney as they welcome Chris Grimes to the Giraffes Don't Eat Steak podcast. Chris is a facilitator, coach, podcaster and self-described "motivational comedian" who has mastered the art of drawing powerful stories from people through his unique storytelling framework. In this episode, Chris shares his journey from acting to becoming a professional story curator, and reveals how his Legacy Life Reflections project helps people preserve their most precious stories and voices for future generations.

Whether you're a marketer looking to harness the power of authentic storytelling, a business owner seeking to differentiate yourself, or someone interested in preserving family histories, this episode delivers profound insights on the value of personal narratives and how to uncover them.

Chapters
00:00 - Introduction to Chris Grimes and his background
03:05 - The importance of storytelling in business and marketing
06:42 - How to draw authentic stories from reluctant storytellers
13:10 - The legacy life reflections concept: recording stories for posterity
19:03 - The Helsinki Bus Garage allegory: staying on your path
24:30 - The power of finding your "operator word" in marketing
33:15 - Be more hummingbird: standing out in a noisy marketing world
38:22 - Personal brand differentiation through authentic storytelling
43:05 - How storytelling helps businesses connect with the right audience
47:15 - Closing thoughts and where to find Chris online

This episode is packed with marketing gold for business owners who want to leverage the power of storytelling to connect with their ideal clients. Chris reveals how finding your unique "operator word" can dramatically transform how people perceive your business, and why "staying on the bus" is essential for long-term success.

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

Mastering Zoom: Expert Tips on Virtual Backgrounds, Breakout Rooms, and Hidden Features Ep. 107

Join hosts Erica Mackay and Alex Bilney as they interview John Drinkwater, aka "Lord Zoom," to uncover game-changing Zoom features and techniques that most users don't know about. From mastering breakout rooms to creating professional-looking presentations, this episode is packed with practical tips for anyone who regularly uses Zoom for meetings, presentations or networking.

John shares his journey of becoming "Lord Zoom" during the pandemic, explains the most underutilised Zoom features, and provides expert guidance on everything from proper lighting techniques to branding your Zoom presence. Whether you're a casual user or rely on Zoom daily for your business, this episode will transform how you approach virtual meetings.

Chapters
00:00:00 Introduction and Welcome
00:05:05 How John Became "Lord Zoom" During COVID
00:12:05 Zoom's Organisation and New Features
00:14:30 John's Favourite Zoom Features Revealed
00:20:42 The Power of Unmuting Participants
00:25:20 Different Ways to Share Your Screen
00:29:05 The Rise of Breakout Rooms
00:36:20 How to Structure Effective Breakout Rooms
00:43:20 Virtual Backgrounds: John's Expert Opinion
00:45:15 Lighting Tips for Professional Appearances
00:49:15 How to Brand Your Zoom Presence
00:54:00 Where to Find John "Lord Zoom" Online


#marketing #entrepreneurship #business #businessadvice #businesssuccess #howtobesuccessful #marketingstrategy #businessdevelopment #entrepreneurmindset #howtostartabusiness #socialmedia #onlinemarketing #digitalmarketing #marketingagency #businesstips

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

Building Successful Memberships: Strategies for Recurring Revenue with Nathalie Doremieux - Ep. 106.

In this insightful episode of the Giraffes Don't Eat Steak Podcast, hosts Erica Mackay and Alex Bilney welcome Nathalie Doremieux, co-founder of The Membership Lab and Podcast Leadflow. With 20 years of business experience, Nathalie shares her expertise on creating successful membership models that generate reliable recurring income.

The conversation explores why memberships work, how to identify if your business idea suits a membership model, and strategies for creating value that keeps members engaged long-term.

Nathalie emphasises that successful memberships solve recurring problems with recurring solutions, but not all business ideas are suited to the membership format.

Whether you're looking to transition from one-on-one services to a scalable membership or launch an entirely new offering, this episode provides actionable insights to help you build a thriving membership community that delivers both value to members and sustainable income for your business.

Chapters:
00:00:00 - Introduction to Nathalie Doremieux
00:03:55 - Why Memberships? The Value of Recurring Income
00:07:38 - Key Characteristics of Successful Membership Ideas
00:12:15 - Examples of Different Membership Models That Work
00:19:04 - Co-Creating With Your Audience - The Interest List Method
00:28:35 - Community vs. Content: What Makes Members Stay
00:33:56 - Strategic Positioning: Frontend vs. Backend Memberships
00:39:38 - Pricing Models and Creating Exclusive Access
00:44:22 - Three Essential Tips for Starting a Membership
00:53:02 - Final Thoughts and How to Connect With Nathalie

#marketing #entrepreneurship #business #businessadvice #businesssuccess #howtobesuccessful #marketingstrategy #businessdevelopment #entrepreneurmindset #howtostartabusiness #socialmedia #onlinemarketing #digitalmarketing #marketingagency #businesstips



Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast