Getting in on PR’s second renaissance - with Lizi Sprague, Co-Founder at Songue PR

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Getting in on PR’s second renaissance - with Lizi Sprague, Co-Founder at Songue PR

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Lizi started out cold-calling journalists from a pitch pod and faxing press releases for London agencies. Today she’s co-founder of Songue PR, helping deep-tech clients stay visible in a world where AI tools surface trusted sources - not ads.

This episode covers:

how she landed her first PR role on her 64th application
the reality of learning pitchcraft from the ground up
why pitching isn’t a prompt you throw at ChatGPT
and how earned media is becoming essential again in the AI age

Subscribe to get the Extended Cut, where we go deeper on how she built her agency, what UK brands get wrong in the US, and how AI visibility audits are changing comms strategy.

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