George Mason University Completes Long-Term Rebrand With New Logo
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George Mason University Completes Long-Term Rebrand With New Logo
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"Higher education in America is at an inflection point, with families having a harder time finding a top-quality, affordable college education at a university that will actually admit them," said George Mason President Gregory Washington. "George Mason has always offered these things, but few families know of this value because our brand and message have not been adequately heard. This new look is our reintroduction to the community, and a symbol of our commitment to the fundamentals: outstanding and rigorous academics, pragmatic career preparation and internships, flexibility and value, and an atmosphere of belonging for everyone."
"George Mason has always boxed above its weight in Northern Virginia and D.C., and it needs an identity system to compete in the most competitive higher education market in the nation," said Horace Blackman, rector of George Mason's Board of Visitors. "This identity system brings George Mason shoulder-to-shoulder with leading brands in higher education."
"I am thrilled that George Mason Athletics will lead the charge to a unified look that reflects the modern character of this great university," said Marvin Lewis, assistant vice president and director of Intercollegiate Athletics. "George Mason Athletics develops true scholar-athletes and serves as the front porch of the university, so it's important to promote one consistent identity to unify our community."
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