Attitude is everything when it comes to achieving success, regardless of age, gender, or background, says Ruth Klein. Ruth is an internationally renowned brand strategist, bestselling author, speaker, and expert celebrity branding maven. In this episode of Career Can Do, Ruth and host Mary Ann Faremouth discuss the principles that are critical to personal and business development. Ruth has written seven books, including the bestselling Generation Why Not?: 7 Principles to a Purposeful Business and Life Driven by Attitude, Not Age, which lays out seven principles that define your core beliefs and guide you through life's challenges.

It's not the situation that makes or breaks us, but rather how we handle it. This attitude is what distinguishes those who lose everything and never come back from those who start up again, even stronger than before, Ruth remarks. She interviewed a diverse group of individuals for Generation Why Not?, from financial technology founders to an 83-year-old man who had written four books in four years. She discovered that attitude was the common thread among them: "It's not age. It's certainly not money. It's not your standing. It's not even your brilliance. It's your attitude," Ruth asserts.

Ruth identifies the seven principles that define our core beliefs: intention, thoughts, beliefs, decisions, actions, momentum, and environment.  Our intention, thoughts, and beliefs play a critical role in shaping our success. This means that if we're not reaching our goals or having the relationships we want, we can examine our intention, thoughts, and beliefs to find the root cause. Procrastination, for example, can be traced back to our intention, thoughts, and beliefs about a task or relationship. Ruth encourages us to approach life with curiosity and openness to possibility, and to stay true to our values, even in challenging times.

Identifying your company's internal culture and business values can help you attract and retain employees. Ruth says that CEOs and business owners should reflect on their internal culture and values and connect with employees to understand their needs and concerns. Regular communication with employees ensures that the organization clicks between the C-suite, managers, employees, and business.

Ruth also offers tips for personal and professional growth. She advises taking 100% responsibility for your attitude and creating an intention every morning of how to see the day, visualizing yourself achieving your goals. For example, you can create an intention to be a gift for everyone you meet or to stay focused and productive throughout the day.

Resources

Ruth Klein on Website | LinkedIn | Instagram | Facebook

Generation Why Not?: 7 Principles to a Purposeful Business and Life Driven by Attitude, Not Age

Faremouth.com

If you've had writing a book on your heart and vision board, this episode is for you!

Ruth Klein is a brand 360 strategist and sales conversion coach, the author of 7 best-selling books, and works with high-achieving entrepreneurs, coaches, sales professionals, and company founders.

In this episode, we cover:

5 critical steps to writing a best selling book

2 questions to ask yourself to help outline your book

to self-publish or not?

the truth about writers' block

CONNECT WITH RUTH:

WEBSITE

CONNECT WITH KAT:

Instagram

Website

Ruth Klein has been in the real estate industry for over 30 years. Today, she helps real estate agents and entrepreneurs find their brand, market their brand, and tap into their unique superpowers that make them stand out, make them different, and help them get more business. She helps agents put together a value chart and understand how to do what she calls personality based marketing. In addition, as a book coach, she can help agents write and offer a book in just two weeks and coach them on how to effectively use it in their marketing strategy.

Join Ruth Klein and Host Dan Lesniak as they discuss…

∙ Developing marketing strategies based around your personality.

∙ Understanding that as you and your personality evolve, your marketing and branding must evolve too.

∙ Why real estate agents should write and use ebooks to help add value to clients and attract ones.

∙ The importance of follow up and keeping your clients informed and up-to-date.

QUOTES TO SHARE

💬 “Realtors and lawyers, they're almost identical in that their clients want to know every second of the day, what's going on.” - Ruth Klein

💬 “It's creating a system and so you know when to check in, you know when to send an email, you know when to call, you know when to text.” - Ruth Klein

💬 “An ebook can be written in two weeks.” - Ruth Klein

💬 “You've got to do follow up, you've got to stay in contact.” - Ruth Klein

If you are ready to join eXp realty and would like Dan Lesniak To personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.

RESOURCES

https://www.instagram.com/ruth.klein/

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