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Gather and Go with Brian Jewell

Gather and Go with Brian Jewell

De : The Group Travel Leader Inc
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 Gather and Go makes you a more successful group travel pro. Whether you own a thriving tour company or are just starting on your group travel journey, this is the travel podcast you can’t afford to miss. Every two weeks, veteran group travel journalist Brian Jewell interviews tourism innovators, experts and thought leaders who share insights to help you grow your group travel program — and your profits. Plus, you’ll also get tourism news you won’t hear anywhere else, along with clever travel hacks and hot takes on the biggest issues facing group travel planners every day.Copyright 2022 The Group Travel Leader Inc. Direction Economie Management et direction Sciences sociales Écritures et commentaires de voyage
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    Épisodes
    • Travel Pricing is Broken. Can You Fix It?

      Travel Pricing is Broken. Can You Fix It?
      Jan 21 2026
      Is travel’s affordability crisis reaching a boiling point? Rafat Ali thinks it may be. A veteran business journalist turned travel media entrepreneur, he is the founder of Skift, one of the world’s leading travel business websites. And he has been one of the industry’s most outspoken voices on the trouble brewing with travel’s high prices. Rafat joins this episode of the podcast to discuss the affordability issues dogging travel in 2026 — and how they may be driving customers away. He shares why profit maximization may be working against travel companies and how group travel may be one of the keys to making travel more affordable to the middle class. Plus, we have news about Delta’s growing premium sector and a Hot Minute about why you must clarify your core values in 2026. Insights from Rafat Ali Rafat had lots of insight about why travel got so expensive in the past few years — and why that trend is probably unsustainable. Here’s what she had to say about how the post-pandemic travel surge is changing: “The conventional wisdom became after COVID that people have reprioritized travel over other things. We have said that 100 times. But the numbers now are showing that travel’s wallet share has decreased in the last two years by four points, from 12% to 8%. And that means in the hierarchy of needs wants, travel has fallen back down to where it was before.” Plus, he had great perspectives on: Whether travel vendors have any flexibility on pricingAutomation ideas that could ease labor costs in travelDestinations offering great, affordable experiences Resources Mentioned in This Episode Learn more about Skift and subscribe to the daily newsletter at skift.com. Follow Rafat Ali on LinkedIn at www.linkedin.com/in/rafatali. Learn more about the Skift Global Forum at live.skift.com/skift-global-forum. Apply to attend our OnSite FAM tour in Myrtle Beach at grouptravelleader.com/mb-fam. Key Moments From This Episode 1:18 — Travel News: Delta doubles down on high-end customers 2:49 — News From Us: Join us for a student travel FAM to Myrtle Beach 7:06 — How Rafat Ali became a travel media mogul 10:12 — What is driving travel’s affordability crisis? 16:05 — How profit maximization might be damaging your brand 21:31 — Do your travel vendors have any flexibility on pricing? 23:33 — Is automation the answer to high travel prices? 26:06 — Identifying more affordable destinations 30:32 — Potential solutions to travel’s affordability crisis 42:55 — Hot Minute: Why does your travel organization exist in 2026? Watch the Full Interview See the full interview with Sheila on our YouTube channel. About the Podcast Gather and Go with Brian Jewell is a tourism industry podcast that helps group travel leaders plan, promote and lead better trips. There are also tips and insights for destination marketers and others who support the tourism trade. Each episode reaches thousands of professional tour operators, travel agents and the volunteer group leaders they serve. The audience also includes destination museum leaders, church travel leaders and other tourism enthusiasts around the world. Each show includes an interview with a smart travel pro or an insightful person from outside tourism who’s expertise can help make travel businesses better. You’ll also hear travel news, road tips and more. New episodes are released about twice monthly. You can find Gather and Go wherever your listen to podcasts or subscribe by email.
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      47 min
    • Is Email the Secret to Selling More Trips?

      Is Email the Secret to Selling More Trips?
      Dec 17 2025
      If you made smarter use of your email list, would you sell more trips? Sheila Scarborough believes you would. A travel journalist turned tourism marketing consultant, she has helped dozens of organizations hone their marketing strategies. And in the age of social media, she’s still a big believer in old-fashioned email. Sheila joins this episode of the podcast to share how travel entrepreneurs can use email to build a reliable marketing strategy when social stops working. She gives some practical advice on what your email campaigns should look like and gives an inside look at her list-building program. Plus, we have news about a proposed rule that would require international visitors to submit their social media history to U.S. customs officials… and a Hot Minute about why this is a terrible idea. Insights from Sheila Scarborough Sheila had lots of real-world tips about how travel sellers can create email campaigns that nurture profitable relationships with their audience. Here’s what she had to say about how to build a solid email list, even if you’re starting small: “You need to make it stupid easy and worth their while to subscribe to your newsletter. So for starters, the sign-up box needs to be on every page of your website. There needs to be a call to action at the bottom of every single blog post. “You’ll also have a landing page set up that is specifically on your website for email subscriptions. And that’s going to be the URL you are going to share out regularly on social. “Explain why it’s valuable. Explain the periodicity. Make it stupid easy to sign up because it’s everywhere they go on your website, at the bottom of every blog post.” Plus, she had great perspectives on: Why the “sales funnel” doesn’t workWhat kind of email content your audience really wantsWhich email metrics you should be tracking Resources Mentioned in This Episode Learn more about Tourism Currents at tourismcurrents.com. Read Sheila’s blog series on email marketing here. See an example of a social-to-email marketing post here. See our list of upcoming FAMs and sign up to attend at grouptravelleader.com/fams. Learn more about GroupCollect at groupcollect.com/gatherandgo. Key Moments From This Episode 1:18 — Travel News: CBP proposes rule to require social media history from visitors 6:26 — How Sheila Scarborough went from Navy vet to tourism marketing pro 11:40 — Why social media shouldn’t be your only marketing channel 17:24 — How effective is email marketing in the 2020s? 21:51 — What should be in your marketing emails? 29:37 — Which email metrics matter most? 32:58 — How to build your email list 50:00 — Hot Minute: Will a required social media history backfire on American travelers? Watch the Full Interview See the full interview with Sheila on our YouTube channel. About the Podcast Gather and Go with Brian Jewell is a tourism industry podcast that helps group travel leaders plan, promote and lead better trips. There are also tips and insights for destination marketers and others who support the tourism trade. Each episode reaches thousands of professional tour operators, travel agents and the volunteer group leaders they serve. The audience also includes destination museum leaders, church travel leaders and other tourism enthusiasts around the world. Each show includes an interview with a smart travel pro or an insightful person from outside tourism who’s expertise can help make travel businesses better. You’ll also hear travel news, road tips and more. New episodes are released about twice monthly. You can find Gather and Go wherever your listen to podcasts or subscribe by email.
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      54 min
    • BONUS: Your Group Will Love These German Gems

      BONUS: Your Group Will Love These German Gems
      Dec 10 2025

      From Christmas markets to beer festivals, some of Germany’s most iconic experiences are hidden in its historic cities.

      With more than a millennium of history, Germany offers American travelers an abundance of unique travel opportunities. And among the most memorable are experiences that await outside larger destinations, in cities where travelers can enjoy the best of German culture shoulder-to-shoulder with locals. On this episode of Gather and Go, Sascha Mayerer and Sandra Weinacht of Historic Highlights of Germany uncover these German travel treasures. They tell us about the fascinating history of 17 German cities, take us inside local beer festivals, tantalize us with visions of charming Christmas markets and give us details for planning amazing German travel adventures.

      This episode is brought to you by the Historic Highlights of Germany.

      Resources Mentioned in This Episode

      Learn more about Historic Highlights of German at historicgermany.com.

      Key Moments From This Episode

      3:06 — Wrapping your mind around thousands of years of German history

      6:37 — What can American travelers expect to experience in Germany?

      9:08 — Where are Germany’s Historic Highlights?

      11:03 — Theme tour opportunities in Germany’s historic cities

      14:32 — All about Germany’s famous beer festivals

      17:30 — How difficult is it to take a group to a German beer festival?

      21:30 — Germany’s magnificent Christmas markets

      26:18 — Authentic connections with German locals

      30:02 — Germany’s year-round festivities

      34:40 — Safety, security, currency and language

      39:05 — Finding partners for your group’s trips to Germany

      Watch the Full Interview

      See the full interview with Sascha and Sandra on our YouTube channel.

      About the Podcast

      Gather and Go with Brian Jewell is a tourism industry podcast that helps group travel leaders plan, promote and lead better trips. There are also tips and insights for destination marketers and others who support the tourism trade. Each episode reaches thousands of professional tour operators, travel agents and the volunteer group leaders they serve. The audience also includes destination museum leaders, church travel leaders and other tourism enthusiasts around the world. Each show includes an interview with a smart travel pro or an insightful person from outside tourism who’s expertise can help make travel businesses better. You’ll also hear travel news, road tips and more. New episodes are released about twice monthly.

      You can find Gather and Go wherever your listen to podcasts or subscribe by email.
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      46 min
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