
Gather Testimonials As a Self-Promotion Strategy for Introverts with Tricia Molloy
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This week's episode features Jennifer’s dear friend and colleague, Tricia Molloy. With over 2,000 testimonials written, Tricia has developed a proven framework for creating resonant messages. She breaks down her signature approach—focusing on problem-solving, specific examples, and emotional connection—and offers listeners practical tips for both asking for and writing effective recommendations. Her advice applies to LinkedIn and preparing for your next career move.
Often challenged with self-promotion, introverts will significantly benefit from listening to Tricia’s advice.
She also examines the importance of maintaining workplace relationships throughout one's career, not just when one needs something, and how the diversity of voices in one's recommendations can tell a richer story about one's impact.
Tricia emphasizes asking for testimonials from people of different backgrounds, generations, and industries, aligning with the evolving needs of your career journey. Tricia also shares how testimonials can be repurposed to support transitions, such as career changes or promotions.
Beyond the professional, Jennifer and Tricia explore the deeply personal. Tricia shares her intentional approach to work-life balance, choosing to design her business around her life as a grandmother. She stresses the importance of self-care, delight, and asking for what you need—whether it’s help from a colleague or recognition for your contributions. Their conversation is a reminder that wisdom in work isn’t just about productivity—it’s about joy, connection, and purpose.
🔑 Topics Covered:
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Tricia’s career journey and evolution from media to entrepreneurship
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The power of testimonials in building credibility and career momentum
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How to craft and request recommendations that resonate
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Relationship-building in and beyond the workplace
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Aligning testimonials with future goals and job opportunities
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Work-life balance and designing your work around your life
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Emotional resilience and the value of support systems
📘 Featured Resource:
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Working with Wisdom by Tricia Molloy
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Tricia’s website
💬 Memorable Quote:
“A great testimonial tells a story—it solves a problem, gives an example, and makes you feel something.” — Tricia Molloy
✨ Stay Connected:
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Follow Tricia Molloy on LinkedIn
Tricia Molloy is a storyteller at heart. She refined her interview skills as a freelance journalist by writing business profiles and articles for newspapers and magazines. In 1988, Tricia started her full-service marketing agency for small businesses. When she realized that her clients needed help crafting their reviews, she eventually chose to exclusively write compelling client testimonials that open doors and close deals. She’s since written more than two thousand testimonials.
Tricia’s clients include executives, job seekers, interior designers, business coaches and consultants, website developers, lawyers, and real estate professionals—anyone who wants to set themselves apart through the words of those they’ve helped.

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