Épisodes

  • Stop Being Held Hostage by Your Tech: Melodie Moore’s 3 Key Hires That Save Businesses
    Aug 14 2025

    Are you being held hostage by your technology?


    You’re not alone! From “cowboys” who duct-tape tools together to “rogue agents” who make your systems unfixable, many agencies find themselves trapped.

    Melodie Moore, Founder of Business Tech Ninjas, talks about how to regain control, scale smoothly, and prevent tech chaos from killing your growth.


    What You’ll Learn:
    • The 3 most important hires every growing business needs: Technologist, Technician, Operator
    • How to spot and fix “spaghetti mess” tech systems
    • The mindset shift leaders need to stop losing time, money, and clients
    • Real-life stories of businesses rescued from tech disasters (including an 8-month renewal payment nightmare)


    Connect with Melodie Moore:
    • Website - https://businesstechninjas.com
    • LinkedIn - https://www.linkedin.com/in/melodiemoore/


    Resources:
    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel


    Hosted on Acast. See acast.com/privacy for more information.

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    1 h
  • Why Referrals Still Crush AI on Legal Marketing: How Brian Glass Turned $750 into $250K?
    Aug 13 2025

    Curious about the hidden dangers of relying too heavily on AI in your law firm?


    Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit.


    Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it.


    This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you.


    What You’ll Learn:
    • Why AI lead gen ads are destroying client trust
    • The one non-digital ad that brought in massive ROI
    • How lawyers are misusing ChatGPT (and getting sanctioned for it)
    • Why your best clients are "lurkers" who consume 10+ hours of content
    • What Brian did to get 25 new clients from 15 lunches and mailers


    Follow Brian & Great Legal Marketing:
    • Website - https://www.greatlegalmarketing.com/
    • LinkedIn - https://www.linkedin.com/in/fairfaxpersonalinjury/
    • Get GLM Journal here - https://www.greatlegalmarketing.com/glm-journal-special-offer


    Resources:
    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel

    Hosted on Acast. See acast.com/privacy for more information.

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    33 min
  • How to Unlock Hidden Profit with AI-Driven Amazon Pricing With Chad Rubin
    Jul 25 2025

    Are you struggling to price your Amazon products right, or tired of following strategies that don’t work?


    In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee, reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table.


    Profasee’s AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on.


    What You’ll Learn:
    • The truth about Amazon pricing — and the biggest mistake sellers make
    • Why “just raise your price” is dangerous advice
    • How Profasee’s AI repricer works (explained simply)
    • How Chad uses AI in his closet, garage, and daily workflow
    • Building custom GPTs to stay lean and efficient
    • Facebook ads vs. LinkedIn content: what works now
    • Gaming the algorithm & LinkedIn’s AI content problem


    Connect with Chad Rubin:
    • Website - https://profasee.com/
    • LinkedIn - https://www.linkedin.com/in/itschadrubin/
    • Email Address (Firm) - chat@profasee.com


    Resources:
    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel




    Hosted on Acast. See acast.com/privacy for more information.

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    52 min
  • Launching a New Product and Breaking the 95% Failure Rate of New Product Launches
    Jul 7 2025

    Most new products fail. But Jon LaClare has spent decades changing that.


    In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.


    We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.



    What You’ll Learn:


    • Why 95% of New Product Launches Fail—and How to Avoid It
    • The Secret to 10x Success Rates for New Product Launches
    • The #1 Thing You Must Do for a Successful Product Launch
    • What Kraft’s Early Failures Taught About Launching Products
    • The One-Day Strategy Behind BlueBlockers and OxiClean’s Success
    • The Perfect Launch System and the 3 Ps of a Profitable Rollout
    • The Real Problem Most Marketers Miss in Product Launch Campaigns
    • The Truth About ‘But Wait There’s More’ and Billy Mays
    • How to Use AI and Video the Right Way in Product Marketing
    • The Role of Authenticity and the Media Buying Tools Jon Uses



    Connect with Jon LaClare:
    • Website - https://www.harvestgrowth.com/
    • Linkedin - https://www.linkedin.com/in/jon-laclare/
    • Instagram - https://www.instagram.com/p/DI4LwoaMiNT/
    • YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketing
    • X - https://x.com/jonlaclare
    • Book - https://www.harvestgrowth.com/perfectlaunchsystembook



    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel

    Hosted on Acast. See acast.com/privacy for more information.

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    34 min
  • The Public Speaking Skill That Will Outlast AI and Make Your Stories Unforgettable
    Jul 4 2025

    AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.


    In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.


    They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story.


    If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people.



    What You’ll Learn:


    • Why public speaking is more valuable than ever in the age of AI
    • Big stage vs small stage: where your speaking skills really matter
    • The difference between average and unforgettable presenters
    • How storytelling creates connection and builds authority
    • Why most storytelling frameworks don’t actually work
    • What triggers audience emotion (dopamine science of stories)
    • The biggest mistake even good storytellers make on stage
    • How to collect and test your best stories
    • Nikki Glaser, award shows, and testing your material 90+ times
    • How to use context to make thank-you speeches powerful
    • Making numbers come alive with a story
    • One of the worst award show moments—and how it was fixed
    • Mike’s VIP days and working with top speakers and execs



    Connect with Mike Ganino


    • Website - https://mikeganino.com/
    • LinkedIn - https://www.linkedin.com/in/mikeganino/
    • Grab Mike’s book Make a Scene:https://mikeganino.com/make-a-scene-behind-the-book-with-erin-king/
    • Instagram - https://www.instagram.com/mikeganino/?hl=en


    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel


    Hosted on Acast. See acast.com/privacy for more information.

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    33 min
  • How to Change Your Money Mindset and Create Real Abundance with Leisa Peterson
    Jul 3 2025

    Most People Are Playing Not to Lose… and It’s Costing Them Everything


    Your money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns.


    Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth.

    If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out.


    What You’ll Learn:


    • Why your money mindset may be sabotaging your business
    • How a trip to Paris revealed the truth about abundance
    • Common unconscious patterns that keep us in scarcity
    • Why most people are “playing not to lose”
    • The AWAKE methodology for transforming your relationship with money
    • Why your business vision might not be the real vision
    • How to shift from fear to clarity in financial decisions
    • The importance of conscious awareness in marketing and money
    • Survival vs. growth: the difference in your strategy


    Connect with Guest:


    Website: https://www.wealthclinic.com

    Book: https://www.mindfulmillionairebook.com/

    LinkedIn: https://www.linkedin.com/in/leisapeterson1/


    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel


    Hosted on Acast. See acast.com/privacy for more information.

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    37 min
  • Why Christene Marie Believes Most Agency Messaging Pushes Clients Away and How to Win Them Back
    Jul 2 2025

    Most agencies sell data and strategy. But Christene Marie builds brands people actually believe in.


    In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience.


    From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that performs and one that founders feel proud of again.


    She also drops gold on when to quit a bad offer, how to write a brand guide that actually evolves, and the mindset shift that saved her own agency. If you’re trying to grow without losing your identity in the process, this one’s for you.


    What You’ll Learn:


    • The messy brand moment that started it all
    • What Christene learned working with luxury brands
    • The Knowing Process: Brand, Audience, Data
    • Why misalignment kills conversions (and energy)
    • When to walk away from an offer that doesn’t feel right
    • The mid-year review that fixes client messaging fast
    • Brand guides as living documents (not rulebooks)
    • The one-click AI tool that a client used to analyze sales calls
    • The mistake that nearly tanked her agency—and how she came back


    Connect with Christene Marie:


    • Website - https://www.theknowingagency.com/
    • Personal Website - https://christenemarie.com/
    • Instagram - https://www.instagram.com/christenemarie_/?hl=en
    • LinkedIn - https://www.linkedin.com/in/christenemarie/


    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel

    Hosted on Acast. See acast.com/privacy for more information.

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    47 min
  • How to Scale Your Business Without Working More with Hands-Off CEO Mandi Ellefson
    Jul 1 2025

    Most agency owners are trapped in a cycle of overwork, trying to scale by doing more. Mandi Ellefson, founder of Hands-Off CEO, flips that mindset. She helps growth-stage businesses scale faster by doing less.


    In this episode of the Garlic Marketing Show, Mandi breaks down how to free yourself from the day-to-day without sacrificing growth. You’ll learn how to create systems that remove you from operations, unlock the hidden profit leaks in your agency, and scale past the million-dollar mark without burning out.


    If you're an agency or service-based business owner looking to create real freedom and profit, this episode is for you.


    What You’ll Learn:


    • The Trap of Scaling by Doing More
    • Why Delegation Isn’t the Same as Freedom
    • The “Freedom Mapping” Process to Get Out of the Day-to-Day
    • The Most Common Bottlenecks in Agencies
    • How to 10X Profits Without Working More
    • When to Stop Taking on New Clients
    • Mandi’s Framework for Scaling with Minimal Involvement
    • The First System Every Agency Must Build
    • Why More Revenue Doesn’t Equal More Profit


    Connect with Guest:


    • Website - https://handsoffceo.com/
    • LinkedIn - https://www.linkedin.com/in/mandiellefson/


    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel


    Hosted on Acast. See acast.com/privacy for more information.

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    34 min