From Zero to Global: How Sabrina Built Partner Management at catworkx Without a Playbook
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From Zero to Global: How Sabrina Built Partner Management at catworkx Without a Playbook
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When Sabrina joined catworkx in 2018, she was one of three people doing everything from making coffee to writing invoices. Today, she manages global partnerships for a 260+ person company across multiple time zones. But here's the twist: there was no playbook for building partner management from scratch.
In this episode, discover:
- How to categorize and filter hundreds of vendor requests using revenue, installs, and Forge strategy
- The art of managing relationships when your colleague is in Brazil and you're in Germany
- Why introverts need special meeting strategies (and how to implement them)
- The challenge of giving away responsibilities as your company scales
- How "trash TV" became an unexpected stress management tool
- Building bridges between business units in a global organization
Perfect for: Partner managers, growing companies, anyone navigating the Atlassian ecosystem, or professionals managing vendor relationships
Guest: Sabrina, Global Partner Manager at catworkxHost: Björn Falke
Topics: Partner management, vendor relationships, Atlassian ecosystem, team scaling, global collaboration, meeting culture
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