From Vineyard to Community: Rethinking How Wine Travels
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In this episode of Natural Wine World, Petra and Judith are joined by Jenny Lindholm, Head of Products at Free Grape Society. Three Scandinavian women, living across France, Spain, and Sweden, come together to talk candidly about natural wine, community, and the realities of selling and discovering wine across borders.
From navigating alcohol monopolies and logistics nightmares to building fairer systems for small producers, the conversation dives into how Free Grape Society is reshaping access to wine for winemakers, sommeliers, and consumers alike. With plenty of laughter, strong opinions, and shared passion, this episode is all about lowering barriers, sharing knowledge, and making the wine world a little more human.
Links to resources:
https://freegrapesociety.com/SE/en
https://www.larobina.fr/en
https://www.instagram.com/udiths
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