From Sea Dogs To Fireflies: Merch Mastery In Minor League Baseball
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From Sea Dogs To Fireflies: Merch Mastery In Minor League Baseball
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We trace Kevin’s path from music merch to minor league retail leadership and unpack how smart layouts, vertical storage, and on-field brand stories turn small shops into fast, profitable experiences. Paul joins to reveal why Columbia chose Fireflies, how glow details work, and what makes lightning-bug country unique.
• career arc from Sea Dogs to Fireflies
• lessons from tour merch and COVID pivots
• mavericks league planning under restrictions
• 500 sq ft store redesigned for flow
• hat walls, size ranges, and custom drops
• storage systems that mirror the sales floor
• opening a second shop to cut lines
• visual merchandising using grocery logic
• fireflies vs lightning bugs brand history
• glow-in-the-dark elements and Copa nights
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