Johnny Hickey is the CMO of Perfect White Tee, a highly successful fashion brand. Formerly a firefighter in New York City, Johnny has moved into eCommerce with enormous success on multiple projects. Since working together I've learned a lot from Johnny and his approach to growing and marketing businesses, so I hope that you enjoy the episode. Expect to learn: - How Johnny began in eCommerce - Scaling from 7 figures to 8 figures in revenue - How to forecast revenue effectively - How to think about marketing in 2024 - Future plans for the brand and other projects Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Johnny's Links Perfect White Tee: https://perfectwhitetee.com/ Twitter: https://twitter.com/johnhickey1970 My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): ⁠https://kensingtonmediahouse.com/⁠ Chapters: 00:00 - How Johnny Got into Ecom 02:57 - Scaling through Facebook & Google ads 12:05 - The Lindy Effect 16:23 - Early Careers 21:12 - iOS14 28:03 - Keys to Scaling a Business 35:40 - Finding Opportunity and Growth 41:00 - Production 46:44 - “Don’t action fake.” 50:23 - Bad advice 54:27 - Plans for 2024