Check out all the great events Laurie has on the calendar in 2026 on her website at TheWineCoach.com/events including a few spaces still left in her Tuscany tour this October!

In this episode of The Sipping Point, Laurie Forster sits down with Ken MacKenzie, founder of Fresh Victor, to talk tequila, mixers, and the power of great ingredients to bring people together. Ken shares how a move to Guadalajara sparked a deep appreciation for tequila culture and set him on a path from importing premium agave spirits to creating a premium line of all-natural, cold-pressed mixers designed to elevate every pour.

They explore the evolution of tequila in the U.S., the challenges of maintaining freshness and quality at scale, and why real ingredients matter—whether you’re mixing cocktails, low-alcohol drinks, or going spirit-free. The conversation also dives into flavor versatility, the rise of non-alcoholic options, and Ken’s bigger vision of creating meaningful connections through thoughtfully made drinks, one glass at a time.

Check out all the amazing cocktail mixers at FreshVictor.com and use code WINECOACH20 to get 20% off sitewide!

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