Ricky Richardson, CEO of Eggs Up Grill, and Monica Feid, CCO of Thunderly, discuss the state of restaurant franchises.

Host Jack Monson joins them live at The International Franchise Association 2026 Convention just after the release of IFA’s Economic Forecast which predicts excellent growth for full-service restaurants.

Eggs Up Grill is growing ahead of schedule so far this year, and the team discusses:
• Retaining and growing great teams
• Attracting Multi-Unit Multi-Brand Owners
• Becoming the best-in-class Franchise system

Special Guests: Monica Feid and Ricky Richardson.

This is the latest in our series of conversations recorded at The IFA 2026 Convention in Las Vegas with host Jack Monson and the top franchise thought leaders discussing how an Amplified Integrated Marketing plan is accelerating their franchise system's growth.

Craig Sherwood, SVP of Development at The Joint Chiropractic, joins Thunderly's Monica Feid to share his system's growth plans in a landscape that includes:

• A health and wellness category that will grow over 2% this year according the IFA

• Lots of white space for clinics in the northeast and other areas

• An Innovative new mobile app to help both consumers and franchisees

For more information on The Joint's opportunties, please visit https://thejointfranchise.com

Special Guests: Craig Sherwood and Monica Feid.

We begin a series of conversations about Amplified Integrated Marketing programs with Mark Jameson, Chief Development Officer at Propelled Brands and August Johnson, VP of Brand Management at Thunderly.

Join us for a discussion on the latest franchise development new and growth strategies from one of Franchising's top thought leaders recorded live at The International Franchise Association's 2026 Convention.

Special Guests: August Johnson and Mark Jameson.

Amplified Integreated Marketing starts with cohesive, unified design work for you brand.

On a new season of Franchise Freaks, CEO Scott White and Creative Director Dan Wiley of the premier Franchise marketing agency Thunderly share their tips for stepping up your brand's design work.

They join host *Jack Monson * to discuss:

• Brand recognition being more critical that ever
• Using all of your brand assets to help tell your story
• Creating stories that connect emotionally with people
• And, what AI-Generated design work can't do

For more on Amplified Integrated Marketing for Franchise brands, visit thunderlymarketing.com

Special Guests: Dan Wiley and Scott White.

Brent Greenwood is the Vice President of Franchise Development at Sport Clips Haircuts. He joins host Jack Monson for a conversation about fran dev trends for rest of this year and into next year.

Brent shares his outlook on franchise growth for the whole industry, how the landscape looks for small business ownership, and how his brand is standing out in a competitive field.

Connect with Brent at and his team at https://sportclipsfranchise.com/

Special Guest: Brent Greenwood.

Welcome to The Franchise Freaks Podcast, presented by Thunderly. This podcast is for – and by – people who are freaky for franchising.

Today’s guest is Craig Sherwood, Senior Vice President, Development at The Joint Chiropractic.

Craig shares:
• The Joint’s unique position in the franchise space
• Recurring revenue models and flexible schedules
• The franchisees’ passion for helping people, reducing pain, and elevating life.
• Growth plans in the very near future, including number 1000!

Thanks to the International Franchise Association for hosting us and this live recording at IFA World Franchise Show

Special Guest: Craig Sherwood.

Gini Dietrich joins the podcast with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies.

• Breaking down the silos between these essential media types
• Pairing 2 elements of PESO to get rolling
• The future of the model

Join us over on the Social Geek podcast for part 1 of our conversation available now.

Special Guest: Gini Dietrich.

Felicia Reeves, CMO of Empower Brands, joins to the podcast to discuss Personal Branding.

We’re chatting about personal branding not only for executives, but also for franchisees. Many small business owners are finding success and new customers by becoming local micro-influencers and subject matter experts.

Felicia also shares advice on how to enable, equip, and empower franchisees to market effectively in their region.

Special Guest: Felicia Reeves.