In this episode, we sit down with Elizabeth Mullins, President of Evermore Hospitality, who shares her remarkable journey from a five-year-old enchanted by afternoon tea at the Ritz Carlton to leading a revolutionary new category in hospitality. Elizabeth opens up about her 30+ year career spanning the Ritz Carlton and Walt Disney Company, and how those experiences shaped her approach to creating unforgettable guest experiences.

We explore the concept of "residential hospitality" and how Evermore is purpose-built for the growing trend of group and family travel. Elizabeth discusses the "architecture of memory," the importance of hiring people who are happy to serve, and why relational wellness (combating loneliness through togetherness) is the next big trend in hospitality.

Whether you're a hotel marketer, hospitality professional, or simply love great service, Elizabeth's insights on building culture, empowering teams, and creating rituals that guests remember for decades will inspire you to think differently about the guest experience.

Brandon Berkson turned a pandemic furlough into Hotels Above Par, a publication now reaching over 450,000 readers and championing independent boutique hotels that deserve recognition beyond traditional pay-to-play awards programs. In this episode, Brandon shares how he built a trusted editorial voice in hospitality media by maintaining strict standards, why personalization beats perfection in guest experience, and the three non-negotiables he looks for in every hotel review.

We dive into the inspiration behind the Star Awards, how small hotels with just four rooms can compete for recognition alongside major brands, and the underrated touches that create memorable stays. Brandon also reveals his favorite 2024 stay and what's next for Hotels Above Par in 2026.

Connect with Brando at HotelsAbovePar.com on IG @HotelsAbovePar and on LinkedIn - Brandon Berkson.

In this episode, we sit down with Brianna Sloan, Marketing Manager at Nimmo Bay Wilderness Resort, who started as a dishwasher 20 years ago and never left. She shares how this family-owned, fly-in resort in BC's Great Bear Rainforest has built a content strategy around authenticity, YouTube-first thinking, and genuine storytelling that keeps guests coming back for 28 years.

Brianna reveals how Nimmo Bay balances luxury service with rugged wilderness, why they choose micro-influencers over big names, and how pre-production planning allows them to shoot for multiple platforms in a single day. She also explains why being seasonal is actually a gift, giving the team time to iterate, gather feedback, and plan strategically for the next season.

If you're marketing a boutique property, working with limited inventory, or trying to move away from glossy perfection toward something real, this conversation delivers tactical insights on content creation, influencer partnerships, and why guest experience always comes first.

Connect with Nimmo Bay at nimmobay.com or follow along on YouTube and Instagram to see their storytelling in action.