When misinformation strikes, PR professionals swing into action, directing people to accurate information. But will people follow your links? One study found that people are far more likely to see what you have to say if the invitation sounds much like the language used to invite them to the original misinformation. Neville and Shel discuss the idea in this short midweek FIR episode.
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Most communicators long for that coveted seat at the table. What do those who have attained it have to say about it? What does it take to achieve it? And does it deliver the kind of influence top-level communicators want? Neville and Shel explore the data and share their own thoughts in this short midweek... Continue Reading →

The post FIR #532: Do You Really Want That “Seat at the Table”? appeared first on FIR Podcast Network.

In this long-form October 2026 episode of For Immediate Release, Neville and Shel report on FGS Global’s research, “Winning the Debate on AI.” More than 7,000 people across seven countries rate AI as the least trusted technology in widespread use, yet 37% became more positive after hearing about its benefits. Shel looks at Microsoft’s move of communications into its corporate, external, and legal affairs group, and its plan to put employees out front telling the company’s story. Neville examines OpenAI’s Locked Chats and the gap between the name and what the feature delivers. Shel reports on Fresh’s finding that 28% of employees meet company news through an AI summary first, and on how to write content that survives it. Neville asks what a Northern Ireland council’s return to a printed newsletter says about channels and measurement. Shel closes with the Wharton 2026 AI Adoption Report, in which managers and the employees they manage describe two very different workplaces.

In his Tech Report, Dan York reports on the critical PHP vulnerabilities fixed in the October 21 security release. The two remote code execution flaws affect any server hosting a PHP application, which is why WordPress and other platforms urged immediate updates. Dan covers why the release was coordinated, the role AI plays in the story, and the xkcd comic that captures how much of the internet depends on a few critical components. He then turns to Freedom House’s Freedom on the Net 2026 report, “Seismic Shifts on the Global Internet,” and to the French government’s pressure on Meta, TikTok, and other platforms as protests spread this weekend. He closes with two fediverse stories: the Social Web Foundation’s Fediverse Multimedia Grants, funded by a $200,000 Interledger Foundation grant, and what’s coming in Mastodon 5.0, including a redesigned composer and navigation.

We’d love to hear from you: comment on LinkedIn, Facebook, Threads, or WhatsApp, email fircomments@gmail.com with or without an audio file attached (or use the voicemail button on the FIR website to record a comment directly from the web).
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A Press-Gazette investigation found that dozens of experts quoted in the mainstream media don't actually exist, and PR agencies are unwittingly sharing them with the press. This poses a credibility issue for the agencies and the media. It requires a layer of verification unlike anything we've faced before.

Also in this episode, crisis communication has long been housed in the PR or communications department. Should it be a governance responsibility of the C-suite? That's the case made in a new report from the Chartered Institute of Public Relations.

In his Tech Report, Dan York covers an initiative to close the AI language gap, including video moves by YouTube and Bluesky, smart glasses, and enhancements to Threads' podcast toolkit.
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The post FIR #529: Fake Quotes from Fake Experts Find Their Way Into Top-Tier Media appeared first on FIR Podcast Network.

Fandoms are not synonymous with audiences or communities. The difference: Fans' identities are tied up with the team, artist, product, or other object of their passion. It's not surprising that marketers are chasing fandoms, in hopes of turning their brands into something people are genuinely excited about. But not everything is a potential flashpoint for a fan base.

In this short midweek FIR episode, Neville and Shel explore what distinguishes fans from members of other audiences or communities, how brands might leverage them, the wisdom of trying to spin up a fan base, and why fandoms might rebel against attempts to use them for marketing purposes.
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The post FIR #528: Why Marketers Are Suddenly Obsessed with Fandom appeared first on FIR Podcast Network.

The volume of AI slop appearing as thought leadership on LinkedIn has, according to the Financial Times, led to a surge in interest in human ghostwriters. In this short midweek episode, Neville and Shel discuss whether this makes sense or if it's just another case of people using AI poorly.
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At one company, a leader discovered by chance that AI was rejecting job candidate applications within seconds of their arrival. One reason: They graduated from college before 2010, which contradicted the instruction to surface candidates who displayed "youthful energy." What's worse, the talent acquisition manager didn't see any liability issues, since AI made the decision.

Also in this long-form episode for August 2026:

An expert witness used ChatGPT to prepare a report. The prompts he used to generate the report were uncovered during discovery and entered into evidence.
Nutrogena parted ways with its spokesperson, Hayden Panetierre, more than a decade ago. Its rationale for that decision has created a crisis for Nutrogena today in the wake of Panetierre's untimely death.
Brands suddenly care about Reddit thanks to its (perceived) role in AI-generated overviews and summaries. Redditors haven't returned the feeling.
Meta is facing a trillion-dollar-plus judgment in its current trial, but even more consequential could be a requirement to strip from its social media platforms the devices that addicted young people, many of which have become standards for social media. Will social media as we know it change in the wake of the verdict?
Some companies are compensating employees who join the ranks of influencers and creators sharing content about the companies' products and services. It sounds like a good idea, until you look at the labor, HR, and legal issues that arise.

In his Tech Report, Dan York provides more statistics about the decline in referral traffic thanks to AI overviews and searches via LLMs, Time magazine's decision to inject ads into markdown files targeting AI agents (and Perplexity's decision to block them), and LinkedIn's "Seems Like AI Slop" option -- is it working?
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The post FIR #527: Delegating Hiring Decisions to AI appeared first on FIR Podcast Network.

We have been hearing about work slop for a while now, and evidence is mounting that it can create long-term problems for companies. Yet we are hearing very little (if anything) about what businesses are doing about it. There's new research, which Neville and Shel discuss in this episode, along with some thoughts about actions companies can take.
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