Food Fight! The Great Transatlantic Sandwich Scuffle
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Food Fight! The Great Transatlantic Sandwich Scuffle
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Before large jet airliners accelerate air travel growth in the late 1950s, flying between continents is an exhausting experience, requiring fifteen hours or more for the flight to New York from Europe.
To help travelers pass the time, meal service is a big focus for the airlines, and the cuisine offered is an important way to distinguish an airline from its competitors in an era of tightly regulated airfares.
Then, in early 1958, a fierce food fight breaks out between the European and U.S. airlines over what constitutes a “sandwich”, and the fight involves disparagement, threats to cancel landing rights, legal actions, and a big financial penalty.
Join me for this look at the Transatlantic Sandwich Scuffle of 1958, and how it’s resolved as the airline industry moves toward defining what low cost air travel will look - and taste - like!
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