Show Notes:

• How Frankie made the leap from risk management to owning a flower shop
• The advantages of working in a destination location like Vail and Beaver Creek
• Why Frankie prefers corporate floral design over weddings and how she secures high-profile corporate clients
• A deep dive into a major corporate event requiring 120 floral arrangements over three nights
• How Frankie structures her part-time and seasonal staff for maximum flexibility
• How bartending and local networking led to major event contracts
• Frankie’s experience with social media marketing companies and lessons learned
• Hosting annual wreath-making events to nurture business relationships
• Frankie’s vision of transitioning Fancy Pansy into a fully event-based floral business

This episode features an interview with:

Frankie Sheridan

Owner at Fancy Pansy Floral Shop

Frankie grew up in Denver and moved to the Colorado mountains near Vail in 2003, originally planning to stay only a few years before returning to Denver. However, the area’s culture and natural beauty quickly won her over.

With a background in the legal field, she faced a career shift after losing her job in 2012. During this time, she noticed a gap in the local market—there were very few flower shops despite the area’s popularity for destination weddings, corporate conferences, golf courses, and holiday tourism.

Recognizing an opportunity, she filed for an LLC in 2012 and began creating floral arrangements for small events and local restaurants out of her garage. In 2017, she took the leap and opened a brick-and-mortar flower shop, which has been thriving and growing ever since.

Important Links and resources mentioned:

Website

Facebook

Instagram

Tiktok

diving deeper:

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Show Notes:

• How a summer job on a flower farm sparked a lifelong passion
• Why Sage left her office job for a hands-on creative career
• The challenges and rewards of opening Sage Flowers PDX
• How foot traffic, social media, and community connections fuel growth
• From large-scale wedding installs to juggling holiday madness
• What it really takes to run a successful floral business

This episode features an interview with:

SAGE MARCELLA

Owner/Florist at Sage Flowers

SAGE. flowers was founded by Sage and Jered, a husband-and-wife team with a passion for flowers and plants. Sage has spent the last 20nplus years honing her craft—growing up on Martha’s Vineyard, designing hand-tied bouquets on a flower farm, earning a degree in visual media, and moving across the country to study floral design at the Floral Design Institute in Portland. After managing some of the city’s top flower shops and freelancing across the country, Sage decided it was time to open her own shop with Jered, who brings his expertise in plants.

Located in Portland, Oregon, Sage Flowers is a neighborhood plant and flower shop that focuses on seasonal, artistic floral design and lush greenery. Whether it’s daily flower deliveries, event installations, floral workshops, or curated plant selections, Sage and Jered are dedicated to bringing beauty into every space.

SAGE. flowers continues to grow—offering unique, locally sourced flowers, creative floral experiences, and a welcoming space for the community.

Important Links and resources mentioned:

Sage Flowers’ website

Instagram

Email: sageflowerspdx@gmail.com

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Show Notes:

• Alla’s journey from founding a top floral design business in Ukraine to relocating to NYC
• The importance of finding your unique style and niche as a florist
• How cultural differences between European and American luxury clients shape the floral business
• Alla’s “10 Rules” for running a successful floral business, including learning continuously, embracing mistakes, and defining your true product
• Insights into working with high-end clients like Rolls-Royce, Chanel, and other luxury brands
• Tips on pricing, client negotiations, and understanding customer expectations

This episode features an interview with:

Alla Lysytska

Owner/Florist at Alla Lysytska floral design NYC

Alla Lysytska is a globally recognized floral designer with expertise in luxury floral art and contemporary design. Originally from Ukraine, Alla founded a thriving floral company that became a go-to for high-profile clients, including luxury brands, government entities, and major events.

Now based in New York City, Alla continues to create breathtaking floral designs for exclusive clients while redefining the standards of high-end floristry. Her work reflects a deep passion for artistry, innovation, and creating memorable experiences through flowers.

Notable Clients: Rolls-Royce, Chanel, private events, and prominent global brands.

Specialty: Luxury floral designs, small artistic events, and high-end contemporary floral art.

Important Links and resources mentioned:

Facebook

Instagram

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