Financial Advisors Want to Know: How to Finance an Advisory Firm Acquisition | Ep. 114 Greg Prokott
Welcome to the Financial Advisors Want to Know Podcast, I’m Catherine Tindall, a CPA with Dominion where our focus is helping financial advisors navigate income tax planning and compliance for their firms.
In this episode of Financial Advisors Want to Know, Catherine Tindall, CPA, sits down with Greg Prokott, Managing Partner at Advisor Financing, to discuss the financial realities of buying, selling, and transitioning an advisory firm.
With more than 30 years of experience in financial services, Greg brings a lender-focused perspective to advisory firm acquisitions. He explains how acquisition financing has evolved, the differences between conventional loans and seller financing, and what banks actually evaluate when deciding whether to finance a deal.
Key Takeaways:
Start preparing for an acquisition well in advance. Advisors should ideally begin conversations about financing two to three years before a potential purchase, giving themselves time to strengthen their financial position and address potential obstacles.
Understand what lenders actually evaluate. Banks look beyond the cash flow of the practice being acquired. The buyer's personal liquidity, existing debt, team capacity, and ability to withstand financial setbacks all influence financing decisions.
Know what your advisory practice is really worth. Revenue alone doesn't determine value. Profitability, client demographics, asset flows, operating expenses, and the structure of the business can significantly affect a firm's valuation.
Choose a financing structure that supports the transition. Conventional financing, seller notes, and staged ownership purchases each have different advantages. The right structure should account for cash flow, client retention, and the needs of both parties.
Approach internal succession as both a financial and relationship decision. Differences in valuation expectations, employee contributions, and ownership responsibilities can create tension. Early communication and thoughtful deal structuring can help make the transition smoother.
Connect with Greg:
https://www.linkedin.com/in/greg-prokott/
Greg's website:
https://www.advisorfinancingllc.com/
Connect with Catherine:
https://www.linkedin.com/in/ctindallcpa/
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