Cosmetic and plastic surgeons may work within the same field, but often take different routes of training, before finally arriving to life in the practice.

Working within such a widespread industry, gives surgeons the opportunity to carefully select their preferred speciality. But at what point should surgeons say “no” and go in the direction of perfecting a speciality?

On this week's episode of Finally, I speak with Board-Certified Plastic Surgeon and Medical Director, Matthew Endara. We discuss patient care and the importance of setting boundaries.

How do prospective patients successfully set apart the ‘all-rounder' from the 'expert' when it comes to selecting their chosen practice?

Whether its lack of identity in telling your story, or inability to showcase what makes your practice different from the rest. Patients seek to gain knowledge from specialists within the plastic surgery industry.

On Finally, I speak with Brand Marketing Strategist Adam Horoun. We discuss how demographics go so much deeper than age and location and the result of comfortably positioning your practice in the middle market.

Laying the right foundations for anything in life will ultimately keep you prepared for unforeseen challenges.

While a lot of focus is put on getting busy, just how productive is it to be constantly busy?

On Finally, George sits down with Strategic Business and Leadership Coach, Brian Hayes. They uncover dealing with competitiveness within the plastic surgery industry and why being busy doesn't always equal productivity.