In this episode of Fashion Means Business, Dr. Nina Van Volkinburg is joined by Fashion Business School colleagues Ginny Hutt (BA Fashion Buying & Merchandising Course Leader) and Eleanor Rockett (Senior Lecturer in Fashion Law) to unpack how AI is reshaping fashion higher education today.

Together they explore the real ways students are using AI (often at the “front end” of research and ideation), why there’s still a lingering taboo around disclosure, and what effective AI integration can look like without compromising academic integrity, originality, or creativity.

You’ll also hear practical, classroom-tested approaches: using AI to support (not replace) literature searching and qualitative analysis; teaching the fundamentals of datasets, authorship, and IP through tangible design-led case studies; and embedding workshop-based learning that builds the soft skills the fashion industry is demanding.

The conversation closes with advice for students heading into the workplace - especially how to get better at prompting, validating outputs, and using AI as a critical-thinking partner rather than a shortcut.

Learn more about the Fashion Business School at London College of Fashion here.

In this Live episode of Fashion Means Business, experts from ⁠Euromonitor International⁠ discuss how the fashion and luxury sectors are adapting to rapid change and ongoing uncertainty. From shifting consumer priorities to global market volatility, the conversation explores what resilience really means for fashion businesses today.

Drawing on real-time data and industry forecasting, Euromonitor shares practical insights into market analysis, emerging consumer trends, and the strategies brands are using to stay competitive in an unpredictable landscape.

Euromonitor International is a global leader in market intelligence and consumer research, providing data, analytics, and forecasting to organisations across industries. Their work helps businesses understand complex market dynamics, anticipate change, and make evidence-based decisions that support long-term growth.

Follow ⁠Euromonitor⁠ and connect with experts:

• ⁠Mary Venni⁠
• ⁠Marguerite Le Rolland⁠

In this episode of Fashion Means Business, Dr. Nina Van Volkinburg is joined by London College of Fashion colleagues, Dr. Stine Hedegaard and Olga Cieslak, to explore how marketing and sustainability intersect in fashion — and why understanding consumer behaviour is central to creating meaningful change. Drawing on academic research and real-world industry experience, this conversation examines how sustainability has evolved from early CSR conversations into a complex, systemic challenge that fashion can no longer address in isolation.

Dr. Stine Hedegaard (Course Leader, MA Fashion Marketing & Sustainability) shares her early journey from CSR in Copenhagen to helping build what became the Global Fashion Agenda and the Global Fashion Summit, including how sustainability went from “niche” to mainstream, and why collaboration across the fashion industry is now essential.

PhD candidate Olga Cieslak (Lecturer, MA Fashion Marketing & Sustainability) takes us into her doctoral research on clothing attachment and detachment, based in the UK charity retail ecosystem. She shares why high-value garments are often hoarded, how trust and “hope” can unlock reuse, and what happens when that trust breaks. Together, we discuss what marketing can do beyond selling — from translating specialist sustainability language inside organisations, to storytelling and new business models that make circularity feel real.

• Learn more about the Fashion Business School at London College of Fashion Here.

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