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Fashion Code

Fashion Code

De : Luca Fontani
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The Fashion Code is a podcast by Grapefox, the leading growth consultancy for fashion brands.

Fashion brands rarely fail because of advertising. They fail because of weak financials, poor strategy, and unstable marketing.

This podcast breaks down what actually works. Unfiltered playbooks and battle-tested insights drawn from working with labels of all sizes, from emerging brands to companies making over $100 million a year.

No fluff. Just real talk about building fashion brands that last.

https://grapefox.com

Hosted by Luca Fontani

2025 The Fashion Code Art Economie
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    Épisodes
    • Why Fashion Brands Should Stop Chasing Loyalty

      Why Fashion Brands Should Stop Chasing Loyalty
      Dec 31 2025

      82% of brand growth comes from acquisition, not loyalty. Here's 20 years of research that changes everything about how fashion brands should grow.
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      17 min
    • Why Reach Beats Creative in Fashion Advertising

      Why Reach Beats Creative in Fashion Advertising
      Dec 30 2025

      Most fashion brands blame weak creatives for poor ad performance. The real driver of growth? Reach. Learn why good enough beats perfect.
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      5 min
    • Why Lifetime Value is a lie in Fashion

      Why Lifetime Value is a lie in Fashion
      Dec 30 2025

      Fashion is not software. Discover why relying on Lifetime Value (LTV) is hurting your brand and the 3 cash-flow metrics you should track instead.
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      4 min
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