Are you a business owner who launched a podcast but isn't seeing the audience growth, customers, or results you expected?

In this episode of the Failure is Knowledge Podcast, Terryl Humphrey explains why giving your podcast time is important and shares what he has learned from producing more than 893 podcast episodes over the last half a decade.

Terryl discusses three areas that helped him understand podcasting and business differently: learning the basics, understanding the business behind those basics, and creating a plan.

He shares how he first recorded with a short tripod and three books, what he learned through the Action Zone and Spartan incubator programs, and how challenges with webinars, offers, and scheduling helped him identify what needed improvement.

This conversation is for business owners who want to use podcasting to market themselves, connect with people, build trust, and develop a consistent process.

If your podcast isn't growing as quickly as you expected, this episode will help you think differently about the time you're investing.

**Learn more about launching your podcast:**

Join our FREE podcast webinar training to learn the basics of recording, editing, and uploading your podcast.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about podcasting, entrepreneurship, and turning setbacks into success.

Contact: Terryl@failureisknowledge.com

#FailureIsKnowledge

Being prepared for the unexpected is part of running a business. But what happens when you have everything ready and things still don't go as planned?

In this episode of the Failure is Knowledge Podcast, Terryl Humphrey shares a behind-the-scenes experience while preparing for an outdoor event with his podcast equipment.

With rain affecting his plans, Terryl reflects on something he's learning about business: being consistent isn't enough if you're not positioning yourself in front of the right customers.

He discusses attending vendor marketplaces, participating in business events, connecting with entrepreneurs and real estate investors, and learning how to make strategic adjustments while growing Failure Is Knowledge Corp.

This episode covers business preparation, consistency, customer targeting, networking, podcast marketing, and learning when to change your approach.

If you're a business owner who is consistently putting in the work but still trying to figure out how to reach your ideal customers, this conversation is for you.

**Learn how to record, edit, and upload your podcast.**

Sign up for our FREE 90-minute podcast training:

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about podcasting, business, and turning setbacks into success.

#failureisknowledge

What happens when you attend two vendor events and don't make any sales?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he learned after attending two vendor events with his wife in Wesley Chapel and St. Petersburg, Florida.

He talks about the challenges of getting people's attention, why asking "How are you doing?" wasn't creating meaningful conversations, and how changing his approach helped him connect with business owners.

He also shares why making sales isn't the only way to measure progress. Sometimes the conversations, exposure, and lessons you gain can help you improve your business.

If you're a business owner who attends networking events, vendor markets, or business conferences, this episode shares a practical lesson about marketing, building trust, and learning from experience.

Want help launching your podcast?

Join our FREE podcast webinar to learn the basics of recording, editing, and uploading your podcast.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more episodes of Failure Is Knowledge.

Don't be afraid to fail, because failure is knowledge.

#FailureIsKnowledge