Being prepared for the unexpected is part of running a business. But what happens when you have everything ready and things still don't go as planned?

In this episode of the Failure is Knowledge Podcast, Terryl Humphrey shares a behind-the-scenes experience while preparing for an outdoor event with his podcast equipment.

With rain affecting his plans, Terryl reflects on something he's learning about business: being consistent isn't enough if you're not positioning yourself in front of the right customers.

He discusses attending vendor marketplaces, participating in business events, connecting with entrepreneurs and real estate investors, and learning how to make strategic adjustments while growing Failure Is Knowledge Corp.

This episode covers business preparation, consistency, customer targeting, networking, podcast marketing, and learning when to change your approach.

If you're a business owner who is consistently putting in the work but still trying to figure out how to reach your ideal customers, this conversation is for you.

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