Join hosts Lucy Stratton and Rick Cosgrove as they sit down with Laura Parkinson, the Global Head of Brand Experience at LinkedIn, for an inspiring look at her 15+ year career.

Tune in to hear how Laura Parkinson has continually pushed the boundaries of experiential marketing across the world's most recognizable brands.

Jimmy Knowles of Canva joins hosts Rick and Lucy for this episode of Experiential Alchemy. From hijacking his own college graduation in the name of job-hunting to orchestrating the sequin-filled explosion of Canva Create, Jimmy has a playbook you won't find in school. He spills on why corporate is out, the shift from attendees to fans, and how to turn internal culture into a brand's biggest asset.

In this episode of Experiential Alchemy, Rick + Lucy sit down with Dustin Callif, President of Tool of North America, to delve into his fascinating journey at the intersection of technology, content, and experience. From his early days in the dot-com era to pioneering innovative marketing strategies, Dustin shares how he transformed ideas into experiential realities. We explore the balance between cutting-edge technology and authentic human interaction, touching on standout projects like the interactive horror film "Take This Lollipop" and immersive campaigns for brands like Coca-Cola and LinkedIn. Join us as we uncover Dustin's insights on pushing creative boundaries and the future of experiential marketing. Tune in for an inspiring conversation that bridges the gap between technology and unforgettable experiences.