Ex-Google Employee Reveals Secrets to Profitable Ads
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Peter Guba spent nearly a decade at Google managing more than 1,000 ad accounts before launching Profit Mill, where he now helps B2B startups, scale-ups, and service businesses turn ad spend into measurable profit. In this episode, Peter pulls back the curtain on why most B2B paid ads campaigns are quietly broken before they launch, the 50/50 truth about offers and setup that most agencies will never tell you, and how he is rebuilding his agency around AI without losing the human edge. If you run paid ads or are thinking about starting, this is the inside look most people in this space will never give you.
CONNECT WITH PETER
🌐 Website: https://www.profitmill.io/
💼 LinkedIn: https://www.linkedin.com/in/peterguba/
CONNECT WITH ANDY
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/
TIMESTAMPS
00:00 - Intro
01:00 - Why Fridays are sacred at Profit Mill
11:30 - Why Peter wakes up at 3am
18:12 - From Google to founder
22:00 - The "drain the swamp" lesson
27:25 - The all-nighter that started automating the agency
33:45 - Why speed is the only moat
43:40 - Who's actually ready for paid ads
46:30 - The 50/50 rule of paid ads
52:18 - Why your hook has nothing to do with your customer
55:30 - Where the name "Profit Mill" came from
TEAM
🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/