This week on The Silly Little Girls Club, Samantha welcomes Eshita Kabra-Davies, founder of By Rotation, the world’s first social fashion rental app and a global movement for sustainable style.

What began as a honeymoon wardrobe dilemma turned into a fashion-tech platform transforming consumption and empowering women to monetise their wardrobes. Today, By Rotation is a community-driven app with 85% retention, global expansion to the US and UAE, and a mission to make sustainable fashion mainstream.

In this episode, Eshita shares:

• How she built By Rotation from side hustle to venture-backed startup
• Tackling fast fashion through circular consumption
• Bootstrapping, fundraising and fighting the female founder funding gap
• Building a global fashion rental community and social network
• Profit with purpose: scaling while staying true to sustainability

✨ Connect with Eshita + By Rotation:

Instagram: @arentyoueshita

By Rotation: byrotation.com

Instagram: @byrotationofficial

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💄 Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora

— discover inclusive beauty, your way.