Escaping the Complexity Trap: Pricing After an Acquisition
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Escaping the Complexity Trap: Pricing After an Acquisition
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Acquisitions can unintentionally create chaos, two product suites, overlapping features, and customers suddenly drowning in options. In this episode, we explore how to rebuild your pricing strategy after a merger by focusing on simplicity, clarity, and behavioral cues that reduce overwhelm. We walk through how to map jobs-to-be-done, reorganize features into meaningful groups, and re-segment your newly combined customer base so your pricing tells a coherent story again. You’ll learn how to avoid the complexity trap, strengthen your sales narrative, and guide customers toward confident, value-driven decisions in your post-acquisition world.
Connect
- ✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.
- ✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.
- ❇️ Connect with us on LinkedIn
Credits
- Host – Etinosa Agbonlahor
- Production – Juan Pablo
- Music – Serge Quadrado Music
Hosted on Acast. See acast.com/privacy for more information.
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