Ernest Emerson
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Ernest Emerson
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Ernest Emerson shares his journey from martial arts enthusiast to renowned knife maker, detailing how his upbringing in Wisconsin, passion for functionality, and chance encounters with Navy SEALs shaped his career path from custom knife making to founding his own successful company. He discusses his business philosophy of treating employees like family, his approach to collaborations with major knife manufacturers, and his commitment to maintaining craftsmanship despite technological advances in the industry. Ernest also reveals his diversification strategy beyond knives, including apparel and whiskey businesses, while offering advice to aspiring entrepreneurs about full commitment, honest self-assessment, and maintaining ownership rather than seeking early investors.
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