If you’ve ever stared at your website bio, elevator pitch, or Instagram profile thinking, “Why is this so hard to explain?” you’re not alone. Most creative entrepreneurs struggle to put the magic of what they offer into words.

In this episode, I talk about why intangible, transformation-based work is so damn difficult to put into words, and why trying to perfect how you describe what you do is the wrong starting point.

I walk you through the biggest traps I see service-based business owners fall into and explain why your differentiation lives in your identity pillars.

I also break down:

• Why two people can offer the same service and attract completely different clients
• How your identity pillars become the foundation for your messaging, content, and brand voice
• The questions I ask every single client before we touch a website, offer, or content strategy
• Why attracting the right people also means allowing the wrong ones to self-select out

This episode is about getting radically clear on what drives you so your message finally clicks.

• Take the Content Marketing Power Type quiz to finally create content that feels like you
• Book your Bold Day of Content

Hosted by: Rachel Honeyman
Music by: Shmukelele
Produced by: HoneyBeBold

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