Summary

In this conversation, Chris Simmance interviews Mike, an account executive from Channable, a multi-channel e-commerce platform. They discuss the importance of being data-driven in the agency world and how Channable helps agencies optimize their performance. Mike emphasizes the need for agencies to constantly innovate and stay ahead of the competition. He also highlights the value of Channable's features, such as feed management, PPC automation, and image editing. The conversation touches on the challenges agencies face, the importance of data analysis, and the benefits of being part of Channable's agency partner program.

Takeaways

Being data-driven is crucial for agencies to succeed in the e-commerce industry.

Channable offers a range of features, including feed management, PPC automation, and image editing, to help agencies optimize their performance.

Innovation and staying ahead of the competition are key factors for agency success.

Channable's agency partner program provides additional benefits, such as exclusive events and co-marketing opportunities.

Agencies need to constantly analyze data and make data-driven decisions to improve client performance and retain clients.

Chapters

00:00 Introduction and Overview of Channable

02:50 The Importance of Being Data-Driven

07:57 Channable's Features for Performance Optimization

12:14 Innovation and Staying Ahead of the Competition

21:29 Articulating Data and Making Data-Driven Decisions