Show Notes:

• Penny Hoffman’s unique journey from mental health counseling to owning a flower shop
• How she took a bold leap of faith during the height of COVID-19 in August 2020 by purchasing Forget Me Not Floral and Gift Shop in Davidsville, PA, despite having no prior experience in floristry
• The challenges of learning floral design and running a small business, with a special focus on balancing inventory, diversifying income streams, and managing personal commitments
• The role of mentorship in her success, particularly through on-the-job training with the shop’s former designer
• Penny’s strategy for diversifying her business from traditional funeral work to weddings, retail, and even partnerships with local businesses
• Her innovative “Blooms & Brew” collaboration with a local coffee shop, blending floral deliveries with coffee orders
• Penny’s journey in learning the business side of floristry, including her investment in education through courses like IWED and Holly Chapel’s programs
• How Penny is adapting to the ever-changing floral industry, balancing creativity with business savvy, and overcoming personal and professional hurdles

This episode features an interview with:

PENNY HOFFMAN

Owner of Forget Me Not Floral and Gift Shop

Penny Hoffman is the owner of Forget Me Not Floral and Gift Shop in Davidsville, Pennsylvania. With a background in mental health counseling, Penny made a life-changing decision to buy a flower shop, diving headfirst into the world of floristry with no previous experience.

Over the past four years, Penny has grown her shop through resilience, creativity, and a deep passion for flowers. She continues to learn and innovate, focusing on building connections with her local community while expanding her business offerings.

Important Links and resources mentioned:

Forget Me Not Floral and Gift Shop’s website

Facebook

Instagram

diving deeper:

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