Episode Summary

In this episode, I talk openly about choosing to sustain rather than constantly grow or expand my business. I share why not every business needs to scale bigger, hire a team, or chase expansion just because the messaging around us says we "should". For me, sustainability means knowing my “enough,” honoring my values, and protecting how I want my days, my work, and my life to feel. This is not a coaching episode. It is more of a permission slip for anyone who feels good where they are and wants reassurance that maintaining, coasting, and sustaining can be a powerful and intentional choice. I also often emphasize how much I commend those whose zone of genius is expansion, growth, and team management.

Topics I Talk About

• Why “sustaining” is not the same thing as stagnating
• The constant pressure to grow, expand, hire, or scale and how it shows up
• Having a waitlist and still choosing not to expand beyond yourself
• Knowing your enough and letting that guide business decisions
• Why raising prices or hiring just because you can does not always feel aligned
• The emotional side of capacity, guilt, and saying no even when demand exists
• My personal experience with clinic growth, rent decisions, and stress tradeoffs
• Understanding your risk tolerance and how much complexity you actually want
• Letting ease, predictability, and enjoyment be valid business goals
• Giving yourself permission to change your mind about growth at any point
• Operating from values and integrity rather than outside expectations

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram