Episode 14: Brandon Rhoten (GroundTruth, Wendy’s, Potbelly, Merkle) on Starting with the Big Idea
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Episode 14: Brandon Rhoten (GroundTruth, Wendy’s, Potbelly, Merkle) on Starting with the Big Idea
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In this episode hosts Dan Rosenberg and TJ Perrin talk with Brandon Rhoten, CMO at GroundTruth. Rhoten shares his journey across B2B and B2C marketing, the biggest challenges in the B2B space, and effective campaigns, tools, and strategies. They dive into the importance of creative impact, integrating marketing tools, and making decisions driven by core problems and keeping sight of the big idea.
00:32 Guest Introduction: Brandon Rhoten
01:01 Brandon's Journey in Marketing
02:13 Challenges in B2B Marketing
03:00 Successful Campaigns and Tools
04:28 Common Mistakes in B2B Marketing
06:34 Some Wins in Marketing and Life
08:09 Effective Frameworks and Processes
11:09 Recap and Closing Remarks
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